This article talks about how emotion important for purchasing decision making to customers. Some markets think that good promotion influence consumer’s decision in purchasing however, it is not true. Through this article, good emotion which is belief or attitude, is better than promotion because good emotion helps to build up the brand’s value, belief, creating trust and honest. Also, positive emotion support open communication channel between company and consumers.
How company makes good emotion for customers? Creates a dialogue with your consumer. It is an extremely powerful tool in today’s world. Most Millennials say that the No. 1 impetus behind purchase decisions is word of mouth from friends. If you can build a similar trust, you'll create a connection that naturally leads to a two-way dialogue and feels more person-to-person versus company-to-person, which will forever be a one-way conversation of diminishing returns. In addition, company should understand or analyze the consumer behavior because it influences on decision-making in purchasing. For this reason, lots of international companies are trying to communication with consumers through IMC channel such as social media, public relations, and advertising.
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