Another good article. Emotional advertising influences consumer behaviour in many ways. Emotions are a key driver in consumer purchasing behaviour. It is very important for a brand to trigger emotions so that consumers are pushed to buy. Once a brand has succeeded in emotionally connecting with consumers, those consumers are likely to stay with that brand for an extended amount of time.
This article really grabbed my attention from the moment i started reading it. I couldn't agree more with the example it starts off with. Reflecting on my own purchasing decisions, I can now understand how I react to advertisements. I completely agree with the article that we humans are not designed to listen to reasoning, instead, we are wired for emotional response. Personally, I find radio advertisements very boring and often can't stand listening to them, however, i enjoy watching visual advertisments and often try out a product for the simple reason that I liked the advertisement. The techniques and tactics covered in this article are quite useful and it goes to show that emotion is a key factor when communicating with consumers.
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