This article talks about how emotion can affect consumer’s decision in purchasing. It was interesting to read that emotion is essential reason for brand preference and come to think of it I as a consumer more often make purchasing decisions based on emotion than to find stuff about the item beforehand.
The article focuses that consumer purchase behaviour is based on the human emotion and factors that profoundly influences the emotion which eventually affects decision-making. And this would be an effective approach for marketers to keep in mind as by impacting consumers’ emotion it could successfully achieve communication of brand and consumer engagement.
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