Emotional responses are important to company getting attention from customers, and people are easy to get attracted to emotional advertising. As this article says, “motivation” and “emotion” have the same route to move in Latin, which means without any emotional engagement, it is hard to make something happen.
The article also shows that everybody feels before they think, so ad campaigns will work well with generating the appropriate emotional response. When customers are watching emotional ad campaigns, even though they already known what the ad will show in next second, customers will still watch it because they are attracted to the emotional plot of the ad.
This scoop article lets me know more about the importance of emotional responses, and how the customers react to the ad is definitely to have an impact on the image of the brand or the company.
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