Emotional Marketing has always held some level if not great importance in drawing consumers towards a product or service.
The "Zingerblang" campaign takes on two different approaches to marketing. Each of which focuses on seperate parts of the human brain; the Neo-Cortex (rational thinking) and the Limbic System (emotional processing). It is clear to say that the majority of us who have read this article felt more of a response or pull towards the second option.
The breakdown of Emotional Marketing; Emotional Response, Marketing Emotions, Emotional Marketing Value, and Emotional Marketing Strategies, can help marketers understand why we as consumers respond to campaigns the way that we do.
Furthermore, just as it is stated in the article "Understanding how your audience physiologically processes information is necessary to creating great marketing". By having an in-depth understanding of this process, marketers can aim to apply these values and strategies to their own campaigns for higher success.
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