Communicating with Consumers: importance of emotional response
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Break My Stride

Break My Stride | Communicating with Consumers: importance of emotional response | Scoop.it
Colenso BBDO has launched a new brand TV campaign for State insurance. The campaign focuses on State's customers and shows how comfortable they are in the knowledge...
Jasmeeta Patel's insight:

Insurance to some is a stressful subject to talk about. State however made this advertising campaign fun and relaxed. The ad shows day-to-day life experiences which consumers can all relate too, and the song is catchy which attracts consumers attention. By the end of this ad consumers are able to remember State through the song lyrics, and possibly think that State will make their insurance easy and comfortable. 

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Amy Yin's comment, April 6, 2013 10:50 PM
Same as McDonalds, they using the slogan “I’m loving it” in their advertising campaigns.This makes people more easier to recognize and remember their products.
Kamakshi Kansal's comment, May 2, 2013 3:56 AM
Very consumer focused add. It relates a fun and catchy song to the issue of losing your assets to unexpected situations and makes State look like company that values it's customers and their belongings the way they do. Very effective advertisment of the company!
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Sky TV Rugby World Cup ad by DDB NZ

Sky TV Rugby World Cup ad by DDB NZ
Jasmeeta Patel's insight:

I think this ad comunicated with consumers very well during the Rugby World Cup. During that time period alot of the country was into the event, and Sky TV made the most of it. They effectively made these ads run during the Rugby World Cup, to keep the consumers attention, as it still had something rugby about it.

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Amy Yin's comment, April 6, 2013 11:38 PM
Awesome ad! It has created a strong positive emotion to me! that is good! Because the more intense the emotion, the more likely the person will take action!
Kamakshi Kansal's comment, May 2, 2013 3:59 AM
A good, strong message from this add to consumers. Rugny fans take their rugby games very seriously and this ass has portrayed that level of attention bang on with their message about the games.