Colenso BBDO has launched a new brand TV campaign for State insurance. The campaign focuses on State's customers and shows how comfortable they are in the knowledge...
Jasmeeta Patel's insight:
Insurance to some is a stressful subject to talk about. State however made this advertising campaign fun and relaxed. The ad shows day-to-day life experiences which consumers can all relate too, and the song is catchy which attracts consumers attention. By the end of this ad consumers are able to remember State through the song lyrics, and possibly think that State will make their insurance easy and comfortable.
I think this ad comunicated with consumers very well during the Rugby World Cup. During that time period alot of the country was into the event, and Sky TV made the most of it. They effectively made these ads run during the Rugby World Cup, to keep the consumers attention, as it still had something rugby about it.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.