Casio boss explains importance of communication to consumers Watch Shop "Heritage is important, but more so is the necessity to adapt and evolve with the times ...
Rory Kelly's insight:
Cassio has been so successful over the decades as a major player in the watch game through clearly communicating the watch's unique qualities in a precise and obvious way which is important with any product. The simple approach has kept cassio going, and the fact they have been pioneers with in the watch game with the new release of a new G-Shock that will be able to use Bluetooth to hook up with the iPhone.
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