Communicating with consumers:emotional responses
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The 15 Most Offensive PETA Advertisements

The 15 Most Offensive PETA Advertisements | Communicating with consumers:emotional responses | Scoop.it
PETA has become notorious for its shocking — and often offensive — ad campaigns.

As an activist non-profit, PETA doesn’t have to worry much...
Alana Meikle's insight:

This article shows how PETA takes many risks with thier advertising campaigns and has some examples of these 'shocking' and risky advertisements. Although these sort of pictures and campaigns would most certainly offend some people, I believe that they would certainly get the message accross to viewers purely because they are so shocking. For example, them using women as a symbol to compare them to meat is shocking to some people yet it grasps the attention of a viewer. After the initial shock, it makes them think about it and they respond to it in whatever way. By using methods like PETA does, it can be risky yet it is an effective way of marketing because it grabs viewers attention and these sort of campaigns that most people would have an emotional response to and an opinion on. I believe that particularly for PETA, it is a very effective way to get their message accross.

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Farah Ahmad's comment, August 21, 2013 6:52 AM
I completely agree with your insight. Companies that use these sorts of tactics gain the attention of consumers and this means they react to it because of the emotional effect it has on them. Its very effective in getting their message across and creating a buzz about the company. However, the company should know their limits. It's risky as gaining too much negative feedback could affect the reputation of the company.
Emily Gavigan's comment, August 21, 2013 11:28 PM
As a marketer you want to affect the consumers behaviour and attitude and creating these slightly risky campaigns this is being achieved. This concept of behaviour vs attitude can be applied here where companies need to work out how to get enough of an emotional response from consumers however still keep them onside. PETA is a great example of this as they are a controversial brand that is taking a stand for what they believe in and in doing so is attracting consumers who find this appealing. Obviously with all controversial brands you are always going to create some fury among the public but if you can grab the attention of a certain group of consumers that find the brand appealing, it’s going to create a positive emotional response and allow the brands message to be received.
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8 Do’s and Don’ts for More Effective Ad Campaigns

8 Do’s and Don’ts for More Effective Ad Campaigns | Communicating with consumers:emotional responses | Scoop.it
8 Do’s and Don’ts for More Effective Ad Campaigns http://t.co/gFYGn9OW4S
Alana Meikle's insight:

This article explains 8 detailed tips for effective advertising. I believe that all these steps would be useful for businesses looking to improve ways of advertising. It highlights particular strategies that involve not only engaging cosumers but going the extra mile to find out who their consumers are and what they want. It also challenges companies to stand out from others, this is a great way for businesses to learn how to gain emotional responeses from effective advertising. If a company has knowledge of particular aspects of thier consumers, they will be able to engage and gain emotional responses from their advertising approach when they take this information into consideration.

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Rebecca Taylor's comment, August 20, 2013 8:50 PM
This is a great article with some basic yet vital points. I strongly agree with the second point, that a brands website is absolutely essential and if it is weak or outdated, then no amount of advertising is going to help them. In the digital age that we live in, we usually 'Google' a brand to find out more information so websites are very important to make a good impression. I also think the article makes a good point saying it's essential that brands are consistent with their advertising. Yes, change can be good, but you don't want to confuse the consumers. I think a really good example of a brand re-design is Warehouse Stationery. They have changed the way they look, but the brand and their values remains the same.
James Marbeck's comment, August 22, 2013 5:39 AM
Great article Alana, I like your point about the importance of knowing who your consumer is, I agree that by having solid information on your consumers it gives you an insight and foot in the door when creating advertising and trying to connect with them. Through understanding the consumers needs brands can then target the consumers efficiently.