PETA has become notorious for its shocking — and often offensive — ad campaigns.
As an activist non-profit, PETA doesn’t have to worry much...
Alana Meikle's insight:
This article shows how PETA takes many risks with thier advertising campaigns and has some examples of these 'shocking' and risky advertisements. Although these sort of pictures and campaigns would most certainly offend some people, I believe that they would certainly get the message accross to viewers purely because they are so shocking. For example, them using women as a symbol to compare them to meat is shocking to some people yet it grasps the attention of a viewer. After the initial shock, it makes them think about it and they respond to it in whatever way. By using methods like PETA does, it can be risky yet it is an effective way of marketing because it grabs viewers attention and these sort of campaigns that most people would have an emotional response to and an opinion on. I believe that particularly for PETA, it is a very effective way to get their message accross.
This article explains 8 detailed tips for effective advertising. I believe that all these steps would be useful for businesses looking to improve ways of advertising. It highlights particular strategies that involve not only engaging cosumers but going the extra mile to find out who their consumers are and what they want. It also challenges companies to stand out from others, this is a great way for businesses to learn how to gain emotional responeses from effective advertising. If a company has knowledge of particular aspects of thier consumers, they will be able to engage and gain emotional responses from their advertising approach when they take this information into consideration.
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