Most consumers don't pay attention to sustainability claims from brands and for good reason--there's a lot of greenwashing out there. Here's how...
Sian Arthur's insight:
Brand Sustainability is all about gaining an emotional response from your consumers. Consumers who care about topics such as Pollution, Human Rights, Resource Scarcity and Climate change, care about the reliability of claims of Brand Sustainability, this article explains about the importance of having a reliable sustainable claim. This article also explains ways to make your sustainable product more appealing to all consumers.
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