Communicating with consumers
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New Guinness Ad Breaks The Mold - Business Insider

New Guinness Ad Breaks The Mold - Business Insider | Communicating with consumers | Scoop.it
By doing so, Guinness distinguishes itself from its competitors by aligning its product with a brand of masculinity that has long been absent from beer advertising. The ad has been viewed 117,000 times on YouTube since ...
Sally Katsuta's insight:

It was very toughing ads and also can catch people's attention by the beginning as people are not really familier with wheelchair basketball. The emotional appeals was used in the commercial with sports, friendship. this moving ads can creat positive impact on Guinness brands and brand awareness as well. I have realised that Guinness might target on people who drink with friends and love sports. As there are many sport's bars and people enjoy frink with friends, it is possible and key to focus on this segment. Also, I feel the men's friendship from this ads as well. Very good ads and now I remember Guinness :)

 

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Factors Affecting Consumer Buying Behavior - GetHow

Factors Affecting Consumer Buying Behavior - GetHow | Communicating with consumers | Scoop.it
Consumer behavior refers to the selection, purchase and finally consumption of the goods and services what a consumer want to satisfy his wants.
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How The Color Red Could Influence Consumer Behavior at Your ...

How The Color Red Could Influence Consumer Behavior at Your ... | Communicating with consumers | Scoop.it
Especially if you are targeting men, you may want to consider including red as a prominent color in advertising and marketing materials.
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Sally Katsuta's comment, August 14, 2013 4:08 AM
it was very interesting topic. In general, different genders could have different beliefs, perceptions or attitude toward purchasing products/services. It is because women are more complex? its not right but I believe that women are thinking more than men. So, the visual focus (like colors) in advertisement could be better for targeting men rather than women (they care about the details more than only visual looks). About the color, I strongly think that different cultures have different view as red is good meaning in China etc. Therefore, it is important to look other factors such as age, culture, lifestyles to decide how to expose our products/services in public.
Analiese Rands's comment, August 14, 2013 6:29 AM
@Sally i think colours are a big factor when purchasing even if it is subconscious as we all like to buy pretty things. I agree that different cultures have varying views of the colour red but predominately i believe this colour draws people in which is why so many brand use it such as Mcdonalds, KFC etc and they are all extremely successful at drawing in huge amounts of customers. so yes i think the colour red does influence consumer behaviour
NatalieHuynh's comment, August 22, 2013 5:22 AM
Sally, this article is interesting. I also agree with you two that different cultures, different genders will have different believes, perception, expectation either or attitude toward their purchasing or making decision on any products or services. Great Post Sally..