The way this scoop was written deemed difficult for myself to understand; after reading over this multiple tims i understood. This scoop elborated on Marketing Intergration; the need for it and how to. helpful but hard to read.
At Regus, we recently launched a social rewards campaign. Here's what we learned from our initiative about multitiered content, B2B messaging, and consumer needs.
Here’s what we’ve learned through our initiative.
1. Have a multipronged approach. Our initiative is contributing to our monthly targets of generating inquiries for our business centers. A multitiered content campaign that includes blog postings, videos, and social rewards promotion allows our customers to digest our information in various ways, giving us access to contact information and customer profile data. That information can help us refine our messaging and services as we enhance enter new stages of the campaign.
2. People like to talk about what they’re passionate about. Some of the key learnings uncovered about our customers through the social rewards campaign are that people are passionate and excited to share how, where, and when they work. That data allows us to create future content based on the consumer’s needs.
3. B2B messages must be customer-centric. What we’ve learned throughout this process is that a B2B strategy must include a consumer-centric message and companies need to be more flexible so that they can restructure their approach to see improvements in the performance of their marketing activity.
This scoop was personaly very intresting and helpful. "People don’t want to be fans of faceless businesses that lack personality, but want to be entertained or amazed." Considering peoples Needs and Desires should help with what content you provide/post. Such pages have to offer content that consumers find interesting, funny, insightful, nostalgic, shocking, amazing, or enlightens them; any emotional response to a product is a good one. Understanding consumers and the "two-way street" between porducts and consumers will indefinately increase Brand Engagement.
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