Communicating with Consumers
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Rescooped by Priscilla Hema from Understanding Integration - Integrated Marketing Communications
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The Need For Marketing Integration - The Defense Rests - Forbes

The Need For Marketing Integration - The Defense Rests - Forbes | Communicating with Consumers | Scoop.it
Another survey reveals the seemingly never ending chasm that is the art of marketing integration.

Via Paras Chadha
Priscilla Hema's insight:

The way this scoop was written deemed difficult for myself to understand; after reading over this multiple tims i understood. This scoop elborated on Marketing Intergration; the need for it and how to. helpful but hard to read.

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Janis Wu's comment, August 21, 2013 5:49 AM
According to American Association of Advertising Agencies, IMC is defined as 'an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other'. In other words, integration is very important for communicating the information to customers from businesses. This article is very difficult to follow but it had some valuable information about the importance of INTEGRATION.
Laura Jane's comment, August 22, 2013 3:25 AM
Good insight Alex, helped me understand the article a little more as I agree it is difficult to read and understand. The author is clearly very passionate about integrated marketing communications. He states that a brand, business or company that deliver an integrated message to their consumers are going to be more successful than ones that don't.
Jasmin Vallance's comment, August 22, 2013 7:41 PM
"Any brand, business or company that deliver and integrated message to their end user, no matter who it is, is going to be more successful than the brand, business or company that doesn't". Basically this article is saying that there is a need for integrated marketing in the marketing industry, and that the ones who integrated marketing are going to be more successful than those who don't. It is a very interesting but hard to read article, however, it still concludes the idea that integrated marketing in this age is very important.
Rescooped by Priscilla Hema from Consumer and Communication Process
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Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program - Profs

Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program - Profs | Communicating with Consumers | Scoop.it
At Regus, we recently launched a social rewards campaign. Here's what we learned from our initiative about multitiered content, B2B messaging, and consumer needs.

 

Excerpt...

 

Here’s what we’ve learned through our initiative.

1. Have a multipronged approach. Our initiative is contributing to our monthly targets of generating inquiries for our business centers. A multitiered content campaign that includes blog postings, videos, and social rewards promotion allows our customers to digest our information in various ways, giving us access to contact information and customer profile data. That information can help us refine our messaging and services as we enhance enter new stages of the campaign.

2. People like to talk about what they’re passionate about. Some of the key learnings uncovered about our customers through the social rewards campaign are that people are passionate and excited to share how, where, and when they work. That data allows us to create future content based on the consumer’s needs.

3. B2B messages must be customer-centric. What we’ve learned throughout this process is that a B2B strategy must include a consumer-centric message and companies need to be more flexible so that they can restructure their approach to see improvements in the performance of their marketing activity.


Via marketingIO, Hendy Han
Priscilla Hema's insight:

This scoop was very helpful in regards to consumers and how they communicate/relate to brands and products. 3 small steps to insure positive retaliation.

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Maggie Zhang's comment, August 16, 2013 6:10 AM
This is a great article. It showed the B2B communications from a different angle. Even from marketing respective, B2B is different from B2C, managers should understand how to use the suited IMC tools to communicate with partners.
Levi Norton's comment, August 22, 2013 3:12 AM
Great find Hendy you found out an article that relates communication in the B2B market, it has made me understand what’s the processes of how to communicate with business to business owners. As you pointed out in the article B2B is different to B2C where B2B is more relied on relationships and word of mouth between stakeholders. After reading this article has broaden knowledge about how to communicate in the B2B market. Thank You
Jasmin Vallance's comment, August 22, 2013 7:59 PM
This is a good article, it shows how consumers relate to brands. Through social media companies are able to collect data about their consumers, which allows them to mould their campaigns to them. By looking at what the consumer wants and how they react to it they are able to build a relationship with the consumer. Marketers should know how to use different IMC tools to communicate with their clients.
Rescooped by Priscilla Hema from Consumer engagement and IMC
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How simple psychology can help increase brand engagement

How simple psychology can help increase brand engagement | Communicating with Consumers | Scoop.it
Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without really considering what it ...

Via Callum Sweeney
Priscilla Hema's insight:

This scoop was personaly very intresting and helpful. "People don’t want to be fans of faceless businesses that lack personality, but want to be entertained or amazed." Considering peoples Needs and Desires should help with what content you provide/post. Such pages have to offer content that consumers find interesting, funny, insightful, nostalgic, shocking, amazing, or enlightens them; any emotional response to a product is a good one. Understanding consumers and the "two-way street" between porducts and consumers will indefinately increase Brand Engagement.

 

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Li Ma's comment, August 20, 2013 1:08 AM
Hi, Juju, I think your comment is pretty good, and I agree with you. In this article, it explained how simple psychology can help increase brand management. Engaging content is a big thing in social media page, but most companies only focus on posting the content that relevant to them, and not care about what are the consumer looking for. Thus, to make the content better and interesting, the author gave some ideas about how to improve the content and engage the consumer. The tips are include understanding the audience, give them a powerful reason to act, offer tasks with a clear goal, build up familiarity, evoke emotion, keep surprising and also the power of imagery. With aligning all those tips, it will make the engagement content more different and gave a better consumer engagement.
David Weng's comment, August 20, 2013 8:10 AM
Hi Juju, I think this article is really useful and interesting, it tells the how simple psychology can help increase brand engagement. I can clear understand what is this article tries to bring, from the first one, Understanding your audience, to know their needs and desires. The second one gives them a powerful reason to act, to find the reason that makes them believe and buy. Offer tasks with a clear goal, to understand clear goals will help to increase the engagement. Build up familiarity, increase that sense of familiarity. Evoke emotion, to give consumers positive response. Keep surprising, don’t make consumer feel boring. The last one is the power of imagery; a picture paints a thousand words, has an immediate message and is obviously more visually appealing. These all the important points needs to be remember.
Jasmin Vallance's comment, August 22, 2013 7:30 PM
I really liked this article. It was relate able, as I've seen these kinds of campaigns before. This looks at brand engagement along with the fundamentals of psychology, which go hand in hand. Most companies focus on promoting their product which can get very boring and turns the consumer off. This article looks at how marketers can use the needs and desires of customers to better further their product. Companies can increase their exposure by not just looking at how many "likes and shares" they are getting but by looking at the conversation around them they can then answer questions and get a better understanding about their customer and use that to their advantage. This article provides various tips and suggestions on evoking an emotional response from the consumer. Therefore this article has very useful tips and suggestions which should be remembered.