Advertising through paid media has been the dominant form of marketing for most large companies for over a century. The logic has been simple.
|Scooped by Michael Peauafi|
The article brings foward ideas about communicating with consumers and how important it is within today's busy business environment in terms of competitors and many firms producing similar products. Communicating with consumers can be viewed from two perspectives, communicating a message with the likes of advertising campaigns, and communicating in terms of a relationship where customers are given more attention rather than making them feel they only exist to increase profit margins. Marketers know these days that consumers are exposed to an overload of information and will only select what information triggers emotions or captures there attention which can be related to the marketing strategy of Hell Pizza. The organisation have established a way to connect with consumers by promoting a negative but humours image because it attracts more attention due to the difference in there image. To communicate a message to consumers, they need to be presented with something interesting, something to make them think more in depth and something out of the ordinary. Building a relationship with consumers will benefit in the long run but also it gives them the sense of feeling that there input and service is highly need to contribute to the functionality of an organisation.