Advertising through paid media has been the dominant form of marketing for most large companies for over a century. The logic has been simple.
KwanHyun Hong's insight:
In this article, it mentioned that communicating with customers or consumers is always the most important factor to manage a business. Advertising alone, by whatever means, may not be sufficient to ensure that consumers are highly engaged with a brand. Communicate the benefits of the product to customers and count on the resulting increase in awareness, knowledge, and evaluation to lead to higher sales. Having a company communicate with customers or consumers are becoming an essential part of a positive Customer experience.
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