As with other articles I have read on the use of Direct Marketing in today's marketing mix, this article views it as a positive thing, which can create a great deal of awareness and promotion for their business. It again states research that puts Direct Marketing in a positive light. Where this article differs and becomes interesting is when it discusses that while being useful and a great marketing tool, they way it is used must be treated carefully. Over saturation of the market through direct marketing is dangerous for companies and will turn consumers off. There are three main things that are needed in direct marketing in order for it to be a success; creativity, proper targeting and that it is economical
This article analyses the success of Direct Marketing in today's business environment. Research presented in this paper states that from 2013 to 2014, direct marketing will achieve 3.6% rise. It also states that 6.5 out of 10 people who receive direct mail make a purchase/engage with the business. I found this information to be surprising, as I would have assumed like everything else, that direct mail would be on the out, as everything is increasingly becoming digital. If this information is relevant to New Zealand it could mean a great change is the ways some New Zealand companies market their business or product. Another great thing about this article was the use of imagery to present the information.
An interesting point is made in this article; that instead of saying 'what do we want to say?' We should be saying 'what do we want the audience to remember/understand?'. This is a very insightful comment made by the author, as many promotional materials and advertisements are solely trying to convey the message they want to say to consumers. But what is more important is what the consumers remember about what was being said. The article goes on to talk about emotional responses to advertisements and their importance. I also found the two 'models of advertising' shown in the article to be very informative and they have changed the way I will look at advertisements from now on.
This article is very interesting and discusses the issue of product/brand awareness not always translating into positive brand value. It talks about consumers preferring to research and seek out information about a brand or product on their own, rather than just blindly believing advertising or the efforts of marketers, as they did in the past. I found that this article presented great examples successful businesses through the correct use of integration across all marketing communications and also highlighted the need for businesses to continuously adapt to changing media channels now and in the future.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article helped me to gain a better understanding of the communication mix. It also is a different perspective on the topic to another article I read on the same issue "Creating an effective communication mix. Measuring results against objectives." This article highlights the need for diversity in a marketing mix, and the use of different marketing avenues, as a one-size-fits-all approach isn't always effective. I found this article to be enjoyable and easy to read. The author made one good points about choosing your media outlets, dependant on your product. An example used in the article is that if you sell discount clothing, your marketing message will obviously be found in different places to if you were to sell high-end fashion. Another example of this being common mispractice, is that of Apple. They have confused their communication channels here in New Zealand, as they sell and promote a high end, fairly exclusive product, and yet still sell it in the Warehouse, which is heavily promoted as a discount store.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.