Peter, the UK's leading social media consultant, reviews words that provoke an Emotional Response - Marketing firms have an inside secret that helps them to write compelling content and advertisements.
Jessie Joseph's insight:
I found this article really interesting in respect to marketing firms knowing that certain words can create an emotional response which can then increase sales. This article also shows a huge list of these words and when reading them it made me think about the past when being put into that situation and actually wanting to buy something just because its a "bargin" or the "lowest" price out there. I really agree with this article in regards to having to add these words so it puts a time constraint to your offers, as if there is no time contsraint it can allow the consumer to bookmark it and then potentially forget about it, which is something I would do. Therefore, it seems better to implement emotional strategies to attract buyers, rather than create designs to attract visitors.
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