After reading this article I found that it’s not just about how your product looks to the public eye. You have to have some sort of emotional attachment when viewing an ad for your product and to get the viewers attention other than looks, taste and smell. If u want to relate to your consumers keep it simple and to the point. Mind games won’t work. And believability is key. You want to make the ad stay into the consumers mind for a good reason, and an ad that delivers a memorable and to the point target is on the right track. Overall this article was very interesting to read, and points the different ways that a consumer can be engaged to.
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