How Free Apps Can Make More Money Than Paid Apps | Communicating with Consumers | Scoop.it

App developers don't have to choose between free and paid

 

SUMMARY: Application monetization through ad support might be the best strategy in a market where most users of iOS and Android don't want to pay for apps, writes 140 Proof's John Manoogian III. Free app downloads are more popular than their paid competitors, and 80% of Android apps are relying on ads to make money, according to a Cambridge University study. Consider mixing it up to attract both consumer types by offering paid and ad-supported versions of your app, Manoogian recommends.

 

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Via Sam Russell