Consumer behavior refers to the selection, purchase and finally consumption of the goods and services what a consumer want to satisfy his wants.
Wonyoung Kim's insight:
This article tells the reader about the consumer behaviour in the purchase and finally consumption of the goods and services what a consumer want to satisfy his wants. Consumer buying behavior is a process by individual decides what, when, where, how and from whom to purchase the goods and services. It looks at different factors which can affect consumer buying behaviour. The factors are cultural factors, personal factors, psychological factor and social factors. Therefore these factors will look at the emotional side of consumer engagement.
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