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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Communicating creativity | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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And the worst traffic in SA is…

And the worst traffic in SA is… | Communicating creativity | Scoop.it
The worst traffic in SA – Johannesburg right? Well, you’d be wrong! TomTom’s 4th annual global traffic index reveals some surprises.
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grammar, and other things that have taken their proper (less important) place - Beliefnet

grammar, and other things that have taken their proper (less important) place - Beliefnet | Communicating creativity | Scoop.it
grammar, and other things that have taken their proper (less important) place
Beliefnet
I'm finishing up the editing details on a short essay. So of course I did grammar check. Now note: I teach writing.
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Concerns over newly formed communications department

Johannesburg - Concerns have been raised about the communications departments in President Jacob Zuma's new cabinet. There's now a Ministry of Telecommunications and Postal Services, as well...
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South Africa in 'sweet spot' for growth - MediaClubSouthAfrica

South Africa in 'sweet spot' for growth - MediaClubSouthAfrica | Communicating creativity | Scoop.it
South Africa in 'sweet spot' for growth
MediaClubSouthAfrica
Mandela Magic can be created if South Africa's growth from now until 2030, the final year of the National Development Plan (NDP), can increase to 5.1%.
Laura Durham's insight:

Proudly South African

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The Secret To A Successful Social Media Strategy - Forbes

The Secret To A Successful Social Media Strategy - Forbes | Communicating creativity | Scoop.it
The Secret To A Successful Social Media Strategy Forbes The question long haunted Mikolaj “Misiek” Piskorski and eventually led to his new book, A Social Strategy: How We Profit from Social Media.
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Reading fiction 'improves empathy', study finds

Reading fiction 'improves empathy', study finds | Communicating creativity | Scoop.it

Books provide the opportunity for social connection and the blissful calm that comes from becoming a part of something larger than oneself for a precious, fleeting moment," Gabriel and Young write.


Via Erica Mattson
Laura Durham's insight:

It's good to be a bookworm!

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Tweet from @aaronksaunders

Tweet from @aaronksaunders | Communicating creativity | Scoop.it

y what!! Talking mobile solutions and strategy @ClrlyInnovative #harlemsocial social media expo http://t.co/yLHkTLJIBk

Laura Durham's insight:

say what!! What about SA?

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What are the correct rules of English grammar?

What are the correct rules of English grammar? | Communicating creativity | Scoop.it
Who says we can't split infinitives? Michael Rundell, Editor-in-Chief of the Macmillan Dictionary, argues that we should expect linguistic rules to be bent and broken over time.
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Global investors show confidence in South Africa - South Africa.info

Global investors show confidence in South Africa - South Africa.info | Communicating creativity | Scoop.it
Financial Express Global investors show confidence in South Africa South Africa.info South Africa has climbed two spots to become the 13th most attractive destination for foreign direct investment, according to a recent survey by global consulting...
Laura Durham's insight:

Proudly South African

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Social Media Strategies for Nonprofits - IABC

Social Media Strategies for Nonprofits - IABC | Communicating creativity | Scoop.it
When communicating through social media, nonprofits face all the same challenges for-profits do, as well as a few unique challenges all their own. Nonprofits must determine the best ways to use their limited funds and resources so that their messages stand out amid the clamor online. In this issue of CW Bulletin, our experts reveal social media strategies tailored for nonprofits to help them effectively engage with their audiences as well as raise awareness and funds.

Via Erica Mattson
Laura Durham's insight:

Top Tip: Your personal use of social media informs your professional use!

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Do you suffer from Grammar Obsessive Disorder, or G.O.D.? Then watch this video!

Do you suffer from Grammar Obsessive Disorder, or G.O.D.? Then watch this video! | Communicating creativity | Scoop.it
Many of you know that I publish the most popular PR news site on the web.More than 1 million PR professionals come to PRDaily.com each month to get news, tips and tactics they can use immediately.Ah, (Love it!
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