With the importance of social media to PR pros increasing, so should businesses' social media policies. Right?
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Even as social media becomes more and more of an accepted digital marketing tool, the nagging question of how exactly to determine its Return on investment (ROI) remains. Delete the scoop?
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With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.
However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!
Read More: http://www.quicksprout.com/2012/09/10/75-tips-to-manage-social-media-efforts-in-2012/ Via Antonino Militello 
ShaluSharma's comment,
September 11, 2012 12:36 PM
Thanks for this, very interesting about social media.
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There are a few different reasons that your business might benefit from Pinterest. They are: Demographics Pinterest users have a unique demographic profile. Unlike virtually every other social media network, Pinterest users are mostly women. Delete the scoop?
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"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".
Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media Via Antonino Militello 
YDeveloper's comment,
August 30, 2012 5:59 AM
Rising of social media will take an interest to the next level. We don't know who wins.
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As a follow-up to my recent blog post, Making the Case for Dynamic Content , I wanted to give you ... Delete the scoop?
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Email Marketing Converts Better Than Search, Social Media, Says Study [INFOGRAPHIC]... Delete the scoop?
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"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".
Via Antonino Militello Delete the scoop?
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Google+ engagement: How to build engagement and expand business networking on Google+. Delete the scoop?
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A short review of Social Media Etiquette from FG SQUARED and the New England College of Business and Finance. (Social Media Etiquette. Kimberly is teaching a workshop on this today. Delete the scoop?
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In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting? Delete the scoop?
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There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies. Via Alex Butler Delete the scoop?
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Discover The Basics Of (SEO) Search Engine MarketingPart 4Internet Marketing Advice on Internet MarketingWhat You Need to Do And What You Really Should Not do W... Via Joy Bhattacharya Delete the scoop?
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Trending On Twitter: #NationalVodkaDay...Talk about Brand Awareness Delete the scoop?
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Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie. Delete the scoop?
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"First, to answer the question in the title: Yes, if you are not seeing a tangible and measurable impact of your spend and efforts in Social Media and Search Engine Optimization (SEO), it’s definitely your fault.
We can’t very well blame the whole of the internet or the poor response of our potential customers now, can we? If you’re not pro-actively involved with creating and optimizing content on your website or participating in social media, please refer to the rest of my blog posts, this one isn’t for you.
Read More at: http://noteasytoforget.com/not-making-money-from-your-social-media-and-seo-effortsis-it-your-fault/ Via Antonino Militello Delete the scoop?
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It seems like common sense: more Facebook fans should equal more Facebook traffic. But it's not true. (The more #Facebook fans you have, the more traffic you generate – right? Delete the scoop?
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"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:
1. Annotations in the Search Results Both Google and Bing use social data to annotate select listings on their search engine results pages.
2. Personalized Rankings In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.
3. Secondary Links When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.
4. Highlighting Authors In some instances Google is now highlighting author information in its search results.
5. AuthorRank Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".
Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/ Via Antonino Militello Delete the scoop?
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10 Helpful Twitter Lists for Social Media Marketers... Delete the scoop?
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What Happens When A Celebrity Retweets You? Delete the scoop?
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James Taranto tweeted: ‘I hope the girls whose boyfriends died to save them were worthy of the sacrifice.’ In a column, he explained his statement. (WSJ editor commits major faux pas following Colorado shooting... Delete the scoop?
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Google’s results are getting even more deeply intertwined with Google+. New links are now showing under results that show “Actively Discussed On Google+.” The link is expandable and brings in Google+ comments or posts when clicked. Delete the scoop?
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Nowadays, marketers are constantly looking at ways to implement mobile into their efforts to increase engagement and brand awareness. Delete the scoop?
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One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol ("#") at the start to identify it. Delete the scoop?
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Learn how to schedule your social media content in advance with a templated publishing schedule. Via Alan Horton Delete the scoop?
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