Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.
Francoise Makanda's insight:
I love this brand and I am happy to see that they reacted in the right way.
Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from "Creative Excellence" to "Content Excellence". The rise of social media networks has driven this change.