Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from "Creative Excellence" to "Content Excellence". The rise of social media networks has driven this change.
Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what […]
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.
Francoise Makanda's insight:
I love this brand and I am happy to see that they reacted in the right way.