"If I can't beat the gurus, sherpas, and assorted sages, I'm going to join them. Today I'm going to tell you, fellow librarians, the most basic, core skill that all of you need, more important than coding, cataloging, database searching, or anything else. It’s a subject barely taught in library schools, and yet mastery of it will do more for your career than just about anything actually taught there. What is librarianship really about? It’s about communication. And where there’s communication, you need rhetoric. ...
"Think about all the communication that goes on in libraries every day: phone calls, meetings, emails, IMs, negotiations, reference questions, performance reviews, grant proposals, instruction sessions, research guides, cover letters, job interviews; every one of these interactions is about communication with an audience for a purpose and could benefit from improved rhetorical skill and knowledge of rhetorical theory and techniques.
"Before you learn whatever new thing you’re planning to learn, learn rhetoric first. Then practice it for a few years. You’ll thank me later."
Via Fe Angela M. Verzosa