According to a report by mobile app analytics company Flurry, iOS and Android devices are being adopted quite fast. They're growing so fast, in fact, that the current growth rate has surpassed that of any other consumer technology in history...
On Aug. 13, RedPrairie announced the purchase of Vortex Connect, a pioneer in best-of-breed mobile workforce management solutions that strengthen business-to-employee (B2E) communications and operations.
According to John Kopcke, RedPrairie’s chief technology officer, the acquisition will allow RedPrairie to embed mobility across its solution footprint...
Digital strategies like social marketing will influence at least 80% of consumers' discretionary spending by 2015, according to Gartner. The findings, released in a joint study with ExactTarget, analyze multichannel marketing techniques, as well as tips to lead consumers to purchases.
For more than a century, social behaviors and shopping have been virtually inseparable. Shopping with friends; sharing opinions about brands, products, and stores; and seeking the opinion of our network before or immediately after purchases are all long-time fixtures of our shopping culture.
The last decade has seen those behaviors translated to all the screens in our lives. Shoppers today are constantly searching their small screens, big screens, and now medium-sized tablet screens for apps, networks, tools, and connections to help them shop more socially, more often, and with greater reach. It’s time for the industry to respond.
Marketers are finding simple and compelling ways to use Augmented Reality to deliver useful information to consumers that actually adds value to the buying process by taking advantage of new technologies that help influence conversion rates and allows for more relevant and effective marketing.
Initiatives like Freshmobile, designed to help improve the diet of people living in neighborhoods where quality fresh foods are hard to obtain, have been quite literally “popping up” all over the country...
Embedded within the humor of this blog post and those actual customer reviews, we can clearly see the power of the voice of the consumer reflected in these reviews. Designers, marketers and merchants...ignore that voice at your peril.
If you have even a fleeting familiarity with sci-fi pop culture, you’ve probably been exposed to the concept of AR via two of the most hackneyed references in cinematic history. The first comes from the movie Minority Report, where imagery is nonchalantly flung onto translucent screens via gloved gestures, and personalised advertorials bombard consumers...
When was the last time you had that frustrating experience in a large supermarket, where you’ve been walking around in circles trying to find a small item? Or, maybe you once found yourself wandering for ages around a huge airport or shopping centre, trying to find a toilet?
Problems such as these, and other many other needle-in-a-haystack scenarios cannot be solved with GPS, but they are waiting to be solved by a new industry alliance based on indoor navigation that is being launched today.
The In-Location Alliance includes more than 20 companies across different industries and will be working together on the innovation and promotion of a new standard-based short-range wireless technology that will make it possible to locate objects or positions indoors with extremely high accuracy using mobile devices.
Customer loyalty databases are Rosetta Stones of valuable information and when skillfully interpreted by sharp marketing executives they can drive retail promotions and business performance to new levels of success.
Retailers who equate a loyalty database with a list of their best customers are missing undiscovered opportunities for growth and greater customer relevance. More destructively, they risk turning a valuable resource into a margin-killing device that simply rewards customers for actions they would have taken anyway.
Join this webinar to learn about key findings from the debut of an exclusive report from RIS...
Achieving inventory visibility across the enterprise and extended supply networks has been a goal for supply chain professionals for over a decade, but achieving true visibility is no easy task. As recent analyst research indicates, while supply chain visibility is very important to almost all companies, there is a large gap between the importance of visibility and their ability to provide it to their organization.
Prashant Bhatia and Dave Bruno of RedPrairie discuss five emerging trends and technologies, including NFC, Big Data, Crowdsourcing and more, and how these trends could impact the near future of commerce...
Over the last five years, the flash-sales industry has had average revenue growth of almost 50 percent a year, according to the research firm IBISWorld, which expects the number of flash-sale sites to reach about 150 by 2017, up from about 90 today...
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