I have fond memories of Black Friday, back in the days before ridiculous doorbusters at ridiculous hours meant risking life and limb. Back when Black Friday deals would be magically revealed in the Thursday newspaper, and my mom and I would spend the evening sifting through the circulars, planning our attack, while “the men” watched football or snoozed in turkey-induced comas in front of the TV. My mom and I would have a great time, heading out to shop, spend some quality mother/daughter time together, have a nice lunch, and head back home.
I don’t remember any urgency to the day. I do remember getting a chance to maximize a high schooler’s and then college kid’s measly Christmas budget on some Black Friday deals...
The latest from Noel Goggin, RedPrairie Retail BU Leader:
Remember the good old days when retail success meant location, location, location? It still does, but besides Park Avenue or Main Street, it now includes everything from Yelp and Pinterest to Facebook and Twitter.
Armed with her laptop, smartphone and iPad, the hyper-connected shopper is dramatically reshaping the concept of retail location this holiday season. If you don't have a presence where she chooses to do her research and shop, she'll spend her holiday dollars with somebody else. Welcome to the wonderful world of retail transformation!
Pointing to the success of mobile marketing to drive in-store traffic, close to half of all mobile ad campaigns from the retail and restaurant vertical included a store locator during the first half of 2012, according to a new study from Millennial...
While augmented reality provides an opportunity to create unique and entertaining engagement experiences, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two large-scale AR promotions this year, with more likely to come.
For more perspectives on Augmented Reality, download RedPrairie's Trendcasting eBook here:
RedPrairie wrapped up its Latin America user conference RedShift:2012 on Oct. 16 in Mexico City. The event drew more than 800 of the region’s leading supply chain and retail executives, an attendance number that was nearly double last year’s conference.
This year’s event centered on the ever-evolving complexities of global commerce and highlighted customers’ use of RedPrairie’s comprehensive “Commerce in Motion” solutions in meeting these challenges. RedPrairie customers in Latin America are embracing the complete solution suite to create competitive advantage in today’s dynamic business environment.
New research shows that if only 25% of US Supply Chain companies participate in the Physical Internet, the name given for a shared supply-chain network, profits for participating firms will increase by $100 billion and greenhouse-gas emissions will be significantly reduced...
There was a time when the latest craze in consumer technology did not completely alter the day-to-day operations of the supply chain landscape. Today, that is not the case. The emergence of the always-on, instant gratification Internet/mobile/social culture created a new type of consumer—one who is particular, displays less brand loyalty and demands faster delivery times and lower prices.
The solution is simple to identify, yet increasingly harder to obtain—enterprise-wide inventory visibility...
Hear how the world’s leading companies keep commerce in motion by optimising inventory, improving employee productivity and increasing speed to market. See how to take full advantage of RedPrairie's supply chain and all-channel retail solutions.
According to a recent RSR report, retailers’ top inhibitor is not having a single view of customers across all channels. The report also found that, while retailers’ prime goal is to deliver a consolidated all-channel shopping experience, only 32% of retailers are able to do so.
While retailers are busy figuring it out, the reality is that consumers are in the driving seat and they are armed with smartphones and tablets and high expectations. And Amazon is the ever-present competition, like it or not.
The Deloitte 2012 Holiday Survey indicated that omnichannel shoppers are expected to be the most profitable for retailers this holiday season, with each consumer spending approximately $600 in stores, online and through mobile devices.
Conversely, brick-and-mortar shoppers are predicted to spend only $350 on gifts.
This statistic confirms the increased need for merchants to connect with omnichannel shoppers, because “overall they are more valuable to retailers worldwide,” Belinda McConnell, Principal Deloitte Consulting, said in an interview with Retail TouchPoints.
Confident in profiting through doing good, the Anglo-Dutch maker of Dove soap, Ragu sauces and Lipton tea is working with the United Nations to save children's lives through handwashing and joining other corporations to stem illegal logging, among other things.
Communicating with tech-savvy 18-to-29-year olds may be more about looking past technology and more about respect, said a new study on the so-called "Millennial" demographic.
While some characteristics remained consistent with expectations--tech-savvy, confident, independent, determined, global-minded--the study revealed that they are more likely to rely on social media for insight and opinions but prefer traditional brick-and-mortar stores for making purchases.
There are many costs associated with a recall event, including tangible costs like pulling product from shelves, reverse logistics, and product replacement. While it is harder to quantify, the damage to a company’s brand or reputation can be much worse and longer lasting.
According to RedPrairie’s Tom Kozenski, vice president of product strategy: “Recalls are a broad issue that require various processes to navigate successfully, not the least of which is collaboration with your customers and your suppliers.”
The stakes are high, yet experts agree that there are plenty of ways to mitigate risk...
Our very popular Trendcasting presentation has been updated for EMEA. We added two new big ideas -- Enterprise Mobility and Scheduling for Profit to the big ideas we discussed in the US - ideas like NFC, Big Data, Crowdsourcing and Augmented Reality.
Presented at RedShift 2012 on October 10 in Windsor, England.
An augmented reality Jolly Green Giant recently helped parents and kids take "One Giant Pledge" to eat more veggies as part of a campaign from canned and frozen vegetable company Green Giant.
Green Giant, a division of General Mills, held the augmented reality experience at Grand Central Terminal in New York City, where kids could interact with the virtual Green Giant on a large format screen spanning more than 30 square meters.
Millennials (Gen Y) have practically grown up with social media and mobile apps and their lives are closely linked with emerging technology.
For that reason, it is easy to assume that Millennials rely on digital commerce for all their shopping needs and would find little motivation to visit brick-and-mortar stores. However, that assumption was proved inaccurate during a recent focus group produced and hosted by RIS News and sponsored by RedPrairie.
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