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Commend Interphonie
Le monde de l'interphonie professionnelle
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The Art and Science of Modern Marketing [Infographic]

The Art and Science of Modern Marketing [Infographic] | Commend Interphonie | Scoop.it

This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.

 

As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.

 

With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.

 

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.

 

Special announcement by Eloqua:

 

They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/SPP0As]


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Bouygues Telecom encourage la Femme Entrepreneure Numérique ...

Bouygues Telecom encourage la Femme Entrepreneure Numérique ... | Commend Interphonie | Scoop.it
Alors que tous les Français ont les yeux rivé sur l'innovation, l'entreprise et la créativité, Bouygues Telecom encourage les femmes créatrices d'entreprises. En effet, dans le cadre de son partenariat avec le Salon des ...
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5 Principles Of B2B Lead Generation

5 Principles Of B2B Lead Generation | Commend Interphonie | Scoop.it

The B2B Lead Generation Manifesto

#1. Thou Shalt Create Valuable Content

#2. Thou Shalt Optimize Your Lead Gen Pages

#3. Thou Shalt Market After the Conversion

#4 – Thou Shalt Embrace the Mobile Market

#5. Thou Shalt Nurture Your Leads        

 

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. 

 

Source. http://bit.ly/RDm90Z


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The 20-Minute Business Model

The 20-Minute Business Model | Commend Interphonie | Scoop.it
Can you put your entire business model down on paper in 20 minutes? Author Ash Maurya shows us how.

The key elements are:

The problem we are trying to solve
Target customers and users
Our unique value proposition
Our solution
Channels
Revenue streams
Cost structure
Key metrics
Our unfair advantage (something that can't be easily copied or bought)


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