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by Rich Becker: Having Engagement Problems? Make Your Audience The Content

by Rich Becker: Having Engagement Problems? Make Your Audience The Content | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

Maybe it's time to throw out your elevator speech and work on a deliverable instead. How can you better bring a concept, conversation, or community to your customers that they can actually be part of and care about?

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Will The Next America Express A Culture Shift?

Will The Next America Express A Culture Shift? | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

There are two interesting demographic anomalies being played out in the United States right now. And the reason they are interesting is that they aren't anomalies. They could be called corrections.

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How Simple Decisions In Social Media Make Big Differences.

How Simple Decisions In Social Media Make Big Differences. | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

Social media can be a mean sport in some arenas. It can be so mean that sometimes the media overreacts, like Popular Science. The publication will abandon comments, claiming that a politically motivated war on expertise has eroded the popular consensus on "scientifically validated topics."

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Any Fool Can Do What Another Fool Has Done

Any Fool Can Do What Another Fool Has Done | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

Publicity is easy. Reputation is hard. 

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Will Automation Steal The Soul From Social?

Will Automation Steal The Soul From Social? | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

How long before marketing reaches critical mass and becomes its own worst enemy again? 

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Is Adobe Creative Cloud going to end freelancing? | Photography, graphic design, web tendencies, inspiration roundups, Photoshop & Illustrator tutorials, social media and more from Latin America an...

Is Adobe Creative Cloud going to end freelancing? | Photography, graphic design, web tendencies, inspiration roundups, Photoshop & Illustrator tutorials, social media and more from Latin America an... | CommArt & Wisdom | Scoop.it
After Adobe released the new Creative Cloud, many people wondered about how this is going to affect their work, so this article takes a look into this issue.
Richard Becker's insight:

The article raises more questions than it answers, but it's an interesting consideration as the move by Adobe will change the landscape again.

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Tools Drive Discussions. People Drive Networks.

Tools Drive Discussions. People Drive Networks. | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

Everything you think you know about social media today will be obsolete in the next five years, which is why the best investments in communication are always connected to people.

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The Ad Contrarian: The Devolution Of Social Media Marketing

The Ad Contrarian: The Devolution Of Social Media Marketing | CommArt & Wisdom | Scoop.it
Cranky opinions and advice from the ceo of a pretty large ad agency ("Social media is to social media marketing as news is to public relations." http://t.co/uzg2UnIqAL)...
Richard Becker's insight:

The more people attempt to seperarte communication into silos, the more dissapointed they will become with the outcomes. You have to be able to see past your space. 

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The Secret EP Foreshadows September

The Secret EP Foreshadows September | CommArt & Wisdom | Scoop.it
Liquid [Hip] covers cool, not popular. Alternative reviews for music, books, fashion, and more.
Richard Becker's insight:

The Secret EP teases the Sebadoh experience. Defend Yourself will be out in September. The EP is out now.

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This Too Shall Pass Unless It Doesn't

This Too Shall Pass Unless It Doesn't | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

Why whatever your crisis is — personal or company — just doesn't matter.

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Analysts are too busy tracking online activity without concrete outcomes

Analysts are too busy tracking online activity without concrete outcomes | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

Big data will be rendered useless unless marketers measure on multiple levels. Part of the problem, especially for marketers, is that they measure the wrong information. Marketers are too busy trying to prove performance to justify their efforts and the CEOs and CFOs are listening anymore. 

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Copywrite, Ink.: Smoking Guns: Why Anti-Smoking Campaigns Fail

Copywrite, Ink.: Smoking Guns: Why Anti-Smoking Campaigns Fail | CommArt & Wisdom | Scoop.it
Observations on communication, marketing, public relations, and social media from Richard Becker, president of Copywrite, Ink.
Richard Becker's insight:

The four-decade long barrage of anti-smoking campaigns is no longer effective. 

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Your Content Strategy Should Not Be Real-Time

Your Content Strategy Should Not Be Real-Time | CommArt & Wisdom | Scoop.it
Real time content marketing strategy should account for only 10% of the content you are creating online.
Richard Becker's insight:

While I think the lesson addresses 'trending topic chatter' over real-time communication, the principles are right. Brands don't have to insert themselves into everything. 

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by Rich Becker: Marketers Renew Their Interest In The Customer Experience

by Rich Becker: Marketers Renew Their Interest In The Customer Experience | CommArt & Wisdom | Scoop.it
Richard Becker's insight:

Content marketing might have a lion's share of the social conversation, but more and more marketers are starting to see customer experience (a.k.a. CX) as the single most exciting opportunity for business this year.

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by Rich Becker: When Does Facebook Surrender Its Social Network Status?

by Rich Becker: When Does Facebook Surrender Its Social Network Status? | CommArt & Wisdom | Scoop.it
Richard Becker's insight:

As Facebook reduces the ability to self-organize, does it risk losing its social network status?

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by Rich Becker: Teaching People To Write Requires A Contradictory Approach.

by Rich Becker: Teaching People To Write Requires A Contradictory Approach. | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

"I have known writers who paid no damned attention whatever to the rules of grammar and rhetoric and somehow made the language behave for them." — Red Smith 

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Does Social Justice Fit Somewhere Between Silly Cat Videos?

Does Social Justice Fit Somewhere Between Silly Cat Videos? | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

If you want to change the world, don't blow against the wind. Fan the flame that's waiting.

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by Rich Becker: Digital Advertising Will Become An Added-Value Function

by Rich Becker: Digital Advertising Will Become An Added-Value Function | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

There are three critical trands in advertising and marketing that will eventually disrupt the communication field. Do you know what they are? 

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11 Great Tools For Building Interactive Maps | Graphic & Web Design Inspiration + Resources

11 Great Tools For Building Interactive Maps | Graphic & Web Design Inspiration + Resources | CommArt & Wisdom | Scoop.it
Interactive Maps can be a great communications tool, and a powerful site feature, or they can be confusing, messy, and downright frustrating.

Via Elpidio I F Filho
Richard Becker's insight:

One of the best interative map making tool lists you'll ever find. 

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by Rich Becker: How A Little Love For Learning Can Jumpstart A Reader

by Rich Becker: How A Little Love For Learning Can Jumpstart A Reader | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

What 15 minutes of reading can do for a young read and a few other tips for literacy. 

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Five Monkey Wrenches For The Future Of Public Relations

Five Monkey Wrenches For The Future Of Public Relations | CommArt & Wisdom | Scoop.it
Words, Concepts, Strategies from Rich Becker
Richard Becker's insight:

The decisions that public relations pros make in the next few years will shape the practice for a generation or more. 

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Steve Schildwachter's curator insight, July 16, 2013 9:20 AM

Insightful assessment of PR that everyone in advertising and journalism should also read!

Two Pens's curator insight, September 29, 2013 4:16 PM

Interesting contrarian view of PR community which seems to believe they own social media. 

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They Can Have Deen, Snowden, And Obama. I Prefer Freedom.

They Can Have Deen, Snowden, And Obama. I Prefer Freedom. | CommArt & Wisdom | Scoop.it

Words, Concepts, Strategies by Rich Becker

Richard Becker's insight:

Independence Day in the United States commemorates the adoption of the Declaration Of Independence on July 4, 1776, when a handful of men and women announced their sovereignty as a nation. My favorite celebration to date was 1976. It's hard to beat the United States Bicentennial.

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Rescooped by Richard Becker from Technology in Business Today
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Global study shows more journalists embrace social media -- Germans, not so much

Global study shows more journalists embrace social media -- Germans, not so much | CommArt & Wisdom | Scoop.it
A survey of journalists in fifteen countries reveals some interesting differences in attitudes to social media. Here are some highlights.

Via TechinBiz
Richard Becker's insight:

The assumption is always that people see social media just like we do. And that assumption, like most assumptions, isn't very accurate.

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Copywrite, Ink.: Rethinking Print: And How To Leap Beyond It

Copywrite, Ink.: Rethinking Print: And How To Leap Beyond It | CommArt & Wisdom | Scoop.it
Observations on communication, marketing, public relations, and social media from Richard Becker, president of Copywrite, Ink.
Richard Becker's insight:

Everything you think you know about marketing is about to change and the changes ahead won't be confined to any one medium. 

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Copywrite, Ink.: Marketing Myths: Frequency Is Not Familiarity

Copywrite, Ink.: Marketing Myths: Frequency Is Not Familiarity | CommArt & Wisdom | Scoop.it

The Nielsen Global Survey recently released a study that suggests 60 percent of global consumers would prefer to buy new products from a familiar brand rather than a new one. According to organizations like Brafton News, this means marketers with established brands need content to cultivate continued loyalty while emerging businesses need trust and awareness through lead generation efforts...

Richard Becker's insight:

Brand familiarity works. Identity familiarity does not. 

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