Content marketing might have a lion's share of the social conversation, but more and more marketers are starting to see customer experience (a.k.a. CX) as the single most exciting opportunity for business this year.
Independence Day in the United States commemorates the adoption of the Declaration Of Independence on July 4, 1776, when a handful of men and women announced their sovereignty as a nation. My favorite celebration to date was 1976. It's hard to beat the United States Bicentennial.
The Nielsen Global Survey recently released a study that suggests 60 percent of global consumers would prefer to buy new products from a familiar brand rather than a new one. According to organizations like Brafton News, this means marketers with established brands need content to cultivate continued loyalty while emerging businesses need trust and awareness through lead generation efforts...
Richard Becker's insight:
Brand familiarity works. Identity familiarity does not.
Maybe it's time to throw out your elevator speech and work on a deliverable instead. How can you better bring a concept, conversation, or community to your customers that they can actually be part of and care about?
Social media can be a mean sport in some arenas. It can be so mean that sometimes the media overreacts, like Popular Science. The publication will abandon comments, claiming that a politically motivated war on expertise has eroded the popular consensus on "scientifically validated topics."
Big data will be rendered useless unless marketers measure on multiple levels. Part of the problem, especially for marketers, is that they measure the wrong information. Marketers are too busy trying to prove performance to justify their efforts and the CEOs and CFOs are listening anymore.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.