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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Comm.Pub.Digital.Trends. | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


Via Lauren Moss
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Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

BlairEvanBall's curator insight, February 21, 2014 4:16 PM

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging

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Will Newspeg Become Pinterest for Journalists? - 10,000 Words

Will Newspeg Become Pinterest for Journalists? - 10,000 Words | Comm.Pub.Digital.Trends. | Scoop.it

Will Newspeg Become Pinterest for Journalists?


Via Andy Bull, MCLibrarianRMIT
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Technologies and Disruption | Social Media Today

Technologies and Disruption | Social Media Today | Comm.Pub.Digital.Trends. | Scoop.it

When you dismiss disruptive technology early, you are not thinking big.Here’s a startling quote from Chunka Mui and Paul B. Carroll in their new book The New Killer Apps:That $36 trillion is the total market valuation of public companies in the ten industries that will be most vulnerable to change over the next few years: financials, consumer staples, information technology, energy, consumer goods, health care, industrials, materials, telecom, and utilities. Incumbent companies will either do the reimagining and lay claim to the markets of the future or they’ll be reimagined out of existence.Who is covered in that list of ten industries? Well, everyone.The six drivers of change that they lay out are as follows....


Via Jeff Domansky
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laura mata's curator insight, January 23, 2014 4:24 AM

Think big, start small, learn fast: Tres consejos básicos para construir una "cultura de la experiencia", porque  experimentar es  la mejor manera, o más bien la única manera, para enfrentarse a un futuro incierto. 

Mindy M Walker's curator insight, January 24, 2014 5:15 PM

#digitaltech #changedrivers

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These Are The Top Facebook Marketing Strategies, According To Its Most Elite Marketing Specialists

These Are The Top Facebook Marketing Strategies, According To Its Most Elite Marketing Specialists | Comm.Pub.Digital.Trends. | Scoop.it

Many marketing professionals profess a deep knowledge of marketing on Facebook. But the social network has its own, very selective group of marketers who it vets and designates as Strategic Preferred Marketing Developers (SPMDs).,... In a recent report from BI Intelligence, we spoke to four SPMDs who revealed some of their strategies and insights for Facebook marketing, and what the future looks like for Facebook’s preferred marketing developers. We also explore how brands and marketers can adopt a more holistic Facebook marketing approach, test it, analyse it, and measure engagement.


Via Jeff Domansky
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Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions

Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions | Comm.Pub.Digital.Trends. | Scoop.it

Is the end of the content marketing era in sight?

 

...Let’s fast forward one more time to 2014 and look at the two factors that impact the economics of content marketing — the amount of content available and the amount of content consumed (supply and demand).

 

Of course the volume of free content is exploding at a ridiculous rate. Depending on what study you read, the amount of available web-based content (the supply) is doubling every 9 to 24 months. Unimaginable, really.

 

However, our ability to consume that content (the demand) is finite. There are only so many hours in a day and even if we consume content while we eat, work and drive, there is a theoretical and inviolable limit to consumption, which we are now approaching....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2014 3:17 AM

Mark Schaefer's provocative post creates a giant debate and conversation about the future of content marketing. Recommended reading. 10/10

Valerie Sing's curator insight, January 29, 2014 3:09 AM

Where does your industry lie on the Content Shock Economics scale? And what content tactics will we as organisations have to employ in the future?

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What consumers want from brands in 2014

What consumers want from brands in 2014 | Comm.Pub.Digital.Trends. | Scoop.it

At the end of 2013, InSites Consulting (together with data collection partner GMI) asked consumers around the globe to share their 3 priorities for brands in 2014. It is clear that consumers want companies to offer them the best possible product/service (35%) and a great customer service (20%) above everything else. And to make that happen, they want companies to actively listen to their needs and wishes (16%). Second, being innovative (15%), eco-friendly (15%) and honest (14%) are greatly valued by the global consumer...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 3, 2014 9:36 AM

Useful insight for marketers. Recommended reading.

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Sustainable Content Curation Strategy (or Feeding the Beast) | Social Media Today

Sustainable Content Curation Strategy (or Feeding the Beast) | Social Media Today | Comm.Pub.Digital.Trends. | Scoop.it

If your organization produces enough of original content to fill all your channels, that is great. If you have enough original content to fill all your channels strategically--in other words, you can be picky about what you share--that’s even better. If you have too much original content to wrap your head around, you really need a curation strategy and process. If you don’t have enough original content, you have to get it elsewhere. Even if you have enough original content, a little external content can help you round out your strategic message across all your channels.

 

In the almost certain likelihood that you will need to share others’ content to feed your beast a good diet, full of strategy and tactics, your curator becomes the lynchpin of your communications. Just look at sites like Upworthy.com and Twitchy.com to see that curation-only websites are content distribution monsters; so much so that these staff teams are laden with curators....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 22, 2014 11:30 AM

How to develop sustainable content Curation.

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20 Snapchat Marketing Resources

20 Snapchat Marketing Resources | Comm.Pub.Digital.Trends. | Scoop.it

Here are a few reasons why Snapchat may be the perfect social media tool for your business.

 

...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....


Via Jeff Domansky
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Jane Gardner's curator insight, January 23, 2014 6:05 PM

Check Snapchat out for possibilities in your business...

Jennifer Okpara's curator insight, April 16, 2014 11:32 AM

I absolutely love Snapchat. I use it to send snaps which can be a video or a picture of what I'm doing. Anyone who is following me can view it. You can also time how long a person has to see a picture and add effects to pictures and videos as well as a text.

Lydia Gracia's curator insight, September 30, 2014 4:39 AM

Il faut être là où sa cible se trouve...

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6 Ways to Build Trust with Social Media

6 Ways to Build Trust with Social Media | Comm.Pub.Digital.Trends. | Scoop.it

These six goals can be game changers for businesses and are all attributes that can be reinforced through the strategic use of social media.

 

One of the most valuable aspects of a solid social media engagement strategy and online presence is having the ability to build trust with consumers.


We have been writing a lot about that recently, whether its in the financial industry, the world of healthcare, or any vertical for that matter.  


Authenticity is key, and social media tools and platforms can help companies make authentic connections with their customers if they are used in the right way.


The 2014 Edelman Trust Barometer (from their annual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2014 1:51 AM

Integrity and engagement are critical qualities for trust building.

Dev's curator insight, January 27, 2014 4:51 AM

Good Read

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4 Ways Coupon Sites Help Retailers Better Engage Consumers

4 Ways Coupon Sites Help Retailers Better Engage Consumers | Comm.Pub.Digital.Trends. | Scoop.it

Today's consumers, who increasingly view online shopping as a competitive sport, use many different tools to find the products they want at the best price, including coupon aggregation sites like CouponCabin.com and RetailMeNot.com. Commission Junction recently conducted a study of 1,000 coupon site users to better understand the influence coupon sites have on shoppers.

 

According to a recent eMarketer report, more than half (52 percent) of online shoppers now use digital coupons. Are retailers capitalizing on this trend? How can they benefit from the growing use of coupons and coupon sites? Our study identified four ways coupon sites can help retailers better reach their customers...


Via Jeff Domansky
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