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Google enhances mobile display advertising to boost cross-screen branding - Mobile Marketer -

Google enhances mobile display advertising to boost cross-screen branding - Mobile Marketer - | comingApp | Scoop.it
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
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Eight out of 10 retailers to increase mobile budgets in 2015: report - Mobile Commerce Daily - Research

Eight out of 10 retailers to increase mobile budgets in 2015: report - Mobile Commerce Daily - Research | comingApp | Scoop.it
Stefano Grigoletti's insight:

This is the trend!

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Apple led Android in mobile ad revenue during 2014, despite trailing in ad traffic

Apple led Android in mobile ad revenue during 2014, despite trailing in ad traffic | comingApp | Scoop.it
Apple made more revenue from less mobile ad traffic than Android in 2014, according to statistics released by Opera Mediaworks. The data shows Apple’s share of the mobile ad traffic was 27%, while Android took a massive 63% chunk. However, Apple’s revenue from its share was nearly 52%, while Android’s was 41%. In 2013, the situation was slightly different. Android trailed Apple in mobile ad traffic with 37% and 43% respectively, but the Google OS still didn’t exceed Apple’s revenue share. Opera
Stefano Grigoletti's insight:

 Where to put your #mobile Ads?

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Mobile Web beats apps for detail-oriented shoppers: report - Mobile Commerce Daily - Software and technology

Mobile Web beats apps for detail-oriented shoppers: report - Mobile Commerce Daily - Software and technology | comingApp | Scoop.it
Stefano Grigoletti's insight:

Whether web or app, mobile is on the rise. Also, interesting six-type digital shopper journeys

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Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business

Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business | comingApp | Scoop.it
Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus.
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Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries | comingApp | Scoop.it
The video landscape in Europe is changing.
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How 4 Major Companies Revitalized Their Brands By Being Great To Their ... - Business Insider

How 4 Major Companies Revitalized Their Brands By Being Great To Their ... - Business Insider | comingApp | Scoop.it
How 4 Major Companies Revitalized Their Brands By Being Great To Their ...
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Mobile marketing not a tech toy, it's the height of CRM - Pizza Marketplace.com (blog)

Mobile marketing not a tech toy, it's the height of CRM - Pizza Marketplace.com (blog) | comingApp | Scoop.it
Mobile marketing not a tech toy, it's the height of CRM Pizza Marketplace.com (blog) That figure alone should convince you that a brand which doesn't engage customers via mobile in the near term risks obsolescence.
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Google Glass could offer Robo Cop style vision to emergency services

Google Glass could offer Robo Cop style vision to emergency services | comingApp | Scoop.it
What Google Glass can actually be used for is only now becoming a bit clearer - with personal uses like navigation and communication to first person filming during major events.
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Branded Content Loves Email - ClickZ

Branded Content Loves Email - ClickZ | comingApp | Scoop.it
ClickZ Branded Content Loves Email ClickZ When businesses do it right, consumers are still open to the idea of branded email. A study released earlier this year found that 63 percent of consumers "may buy from an email" they read on a mobile device.
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Free mobile marketing tools offered to local businesses

Free mobile marketing tools offered to local businesses | comingApp | Scoop.it
US-based MobileBits is the provider of the Samy mobile marketing network, which launched in the Middle East earlier this year.
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Smartphones beat feature phones with 52 per cent of world sales

Smartphones beat feature phones with 52 per cent of world sales | comingApp | Scoop.it
Global mobile phone sales hit 435 million units in Q2 of 2013, experiencing a growth of 3.6 per cent year-on-year, according to Gartner Inc.
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Mobile advertising influences 70% of consumers to buy new products

Mobile advertising influences 70% of consumers to buy new products | comingApp | Scoop.it
Research carried out by mobile audience intelligence company NinthDecimal shows that in 2014, 70% of consumers were persuaded to try a new product or brand after seeing a mobile advertisement. This is a 49% increase over the results for 2013. The statistic is part of a report covering how shoppers are being influenced by mobile, using them for research carried out before visiting shops, to in-store promotions and coupons. The data highlights some other high figures. For example, 86% of consumers
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Dunkin’ Donuts’ mobile instant win game is a sweet deal - Mobile Commerce Daily - Gaming

Dunkin’ Donuts’ mobile instant win game is a sweet deal - Mobile Commerce Daily - Gaming | comingApp | Scoop.it
Stefano Grigoletti's insight:

easy game, right engagement? #mobile

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Opera Mediaworks looks to give mobile video ad campaigns a boost with its Native Video Fund

Opera Mediaworks looks to give mobile video ad campaigns a boost with its Native Video Fund | comingApp | Scoop.it
Opera Mediaworks has created the Native Video Fund, a program designed to help brands and advertisers create new and exciting mobile video ad campaigns. A selection of big-name participants have already been announced, and the first campaigns to come out of the Native Video Fund will launch over the next few months. Each of the brands involved can potentially receive up to $100,000 in total. This can be in a single payment for use in media, or split right down the middle, with $50,000 going to m
Stefano Grigoletti's insight:

Interesting for streamlining video-ad mobile strategy

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50 Must-Know Mobile Commerce Statistics and Facts [Deck]

50 Must-Know Mobile Commerce Statistics and Facts [Deck] | comingApp | Scoop.it
How the mobile web changes the way we buy and sell
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Busting mobile-shopping myths | McKinsey & Company

Busting mobile-shopping myths | McKinsey & Company | comingApp | Scoop.it
What do mobile shoppers really want? Less than many retailers think. A McKinsey & Company article.
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Mobile ad spending to grow at a rate of 44.67 per cent to 2016

Mobile ad spending to grow at a rate of 44.67 per cent to 2016 | comingApp | Scoop.it
Ad spending is growing at a rate of knots across all platforms. With tablets expected to increase at a CAGR (compound annual growth rate) of 30 per cent to 2020, mobile ads at 44.67 per cent to 2016 and and online at 11.54 per cent to 2016.
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Amazon Appstore: Top ten free apps and top ten paid apps since launch

Amazon Appstore: Top ten free apps and top ten paid apps since launch | comingApp | Scoop.it
The Android-based Amazon Appstore launched in the US back in March 2011, and debuted in the UK on August 30th.
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How to Drive In-store Traffic: 20 Experts Share Their Retail Strategies - Business 2 Community

How to Drive In-store Traffic: 20 Experts Share Their Retail Strategies - Business 2 Community | comingApp | Scoop.it
How to Drive In-store Traffic: 20 Experts Share Their Retail Strategies Business 2 Community Retailers can equip stores with mobile POS devices that speed up the check out process, use a customer's purchase history to suggest products and also...
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The Value Of Content To Commerce - Part 1 - Forbes

The Value Of Content To Commerce - Part 1 - Forbes | comingApp | Scoop.it
The Value Of Content To Commerce - Part 1 Forbes A brand's network is its collection of owned channels—from its website to its Facebook page to its YouTube channel and everything in between — all of which is used to engage with and build audiences.
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Three back-to-school marketing campaigns that are getting it right - Globe and Mail

Three back-to-school marketing campaigns that are getting it right - Globe and Mail | comingApp | Scoop.it
Three back-to-school marketing campaigns that are getting it right Globe and Mail Teen Vogue also provides value to students by offering easy access to all Back-to-School Saturday details on their mobile app, Teen Vogue Insider.
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Google and Waze combine powers to enhance mapping service

Google and Waze combine powers to enhance mapping service | comingApp | Scoop.it
Since Google's acquisition of the mobile traffic company in June, the two companies have been working together to enhance Google Maps and the Waze app making them 'better than ever.' The two services will benefit from each others features,...
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ME names Top 50 Mobile Innovators 2013

ME names Top 50 Mobile Innovators 2013 | comingApp | Scoop.it
It's the moment you've all been waiting for - well, those of you UK-registered, privately-owned mobile businesses at least - the unveiling of the ME Top 50 Innovators for 2013!
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