Categorie di Montecatini d'accordo con il progetto del Comune chre trasferirebbe la nuova società operativa nell'ex sede dell'Apt. Però bisogna essere maggiormente coinvolti
ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
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Quindici anni di recensioni. Era il febbraio del 2000 quando Stephen Kaufer, allora 37enne, lanciò TripAdvisor dal suo ufficio sopra a una pizzeria a taglio di Newton, Massachusetts, Stati Uniti. Non lo sapeva ancora, ma era il portale che avrebbe rivoluzionato il nostro modo di viaggiare. O anche solo ...
In a roundtable discussion last month, travel intelligence platform ADARA and PerformanceIN brought together travel marketing specialists from leading agencies, affiliate networks and hotel chains. The resulting conversation led the way for a series of Q&As and features- all of which you can ...
As we all know, the travel industry is a constantly changing space. New players emerge on a frequent basis, without usually causing much commotion. But when the new player is Amazon, the rest of the industry takes note.
Amazon announced their plan to establish a presence in the online travel arena with the 2014 launch of Amazon Travel, an online hotel booking service. We all know Amazon already dominates the online shopping domain, so what does it mean for Amadeus, and the overall travel industry, when the United States’ largest Internet-based retailer enters the online hotel booking space? How will their presence change the future of travel? Alix Argüelles, Amadeus’ Vice President, Online Travel Group, shares her insight. But first, a little background into the history and features of Amazon Travel.
Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.
Despite the emphasis on metrics and advancements in performance measurement technology, marketers are still struggling to measure return on investment. Based on recent research, many still rely on instinct rather than results when determining where to run marketing campaigns.