Turismo, Federalberghi: occupazione calata del 4% nel comparto ...
ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
Curated by ALBERTO CORRERA
Sempre più aziende di turismo si lanciano nel turismo collaborativo/collettivo, che da alcuni anni sta riscuotendo enorme successo. Il segmento turismo sta vedendo nascere sempre più start up che si basano sul modello condivisione. Questo accade non solo per gli alloggi ma anche per la ristorazione, i trasporti e altre attività relative a questo segmento. Una miriade di ottime idee, alcune delle quali stanno riscuotendo grande successo. In Italia questo segmento non è purtroppo molto noto, ma fa parte a pieno titolo del mondo del turismo e probabilmente ne diventerà uno degli attori principali. Spiace vedere come tra tutte le aziende citate solo Gnammo risulta essere nata in Italia.
Choosing a travel destination is as unique as the traveller. You consider a lot of things such as interests, budget, weather, safety issues, languages, events... In 2003, when The Da Vinci Code was published, the Rosslyn Chapel received 9500 visitors. After being featured in the film, nearly 139 000 visitors. Did you know that movies and TV shows can play a key role in your travel choice too?
As Hilton Worldwide’s senior director for CRM products and solutions, Jackie Talbot sits at the intersection of the company’s many statistical slipstreams. We talked to her about how they use their vast amounts of data without crossing any lines. Sponsor content by Turn.
The future of travel is personalisation. Reviews and online user generated content are increasingly important for travellers during the research process and when choosing a hotel. Findings show that given equal prices, travellers are 3.9 times more likely to choose a hotel with higher review scores. 76% of respondents also say that they would pay more for a hotel with higher average review scores. Click here to learn how personalising the travel search with structured review data leads to happier travellers.
Which reasons make a destination worth visiting? Is there a correspondence between how tourists perceive a destination and how the Destination Management Organisation (DMO) promotes it? The main purpose of this research is to identify the reasons that make a destination — in this case, the Republic of Malta — worth a visit from the tourists’ perspective. The study aims on one side, at recognizing and analysing the main arguments used by tourists — the demand side — when reporting on their experiences on a specific destination, and on the other side to compare the found arguments with those used by the DMO — the supply side — to promote itself.
"The Philippines Department of Tourism (PDOT) announces today a new campaign to further promote the Philippines through digital and social media platforms. The campaign, which will be launched by the GTI (Global Tourism Interface) Network—a group of marketers from around the world—across France, Italy, Spain and the UK, will aim for an increase in tourists from each of the destination markets. Each market will utilize a digital press office and creation of individual social media pages; Facebook, Twitter, and Instagram to engage with a wider audience. The strategy will also encompass blogger relations in order to reach key influencers in the travel, food and lifestyle sectors."
In developing an effective a destination marketing plan, or any other marketing plan, there are four major steps which must be taken: the development of the situation analysis, the creation of marketing objectives and strategies, followed by implementation and evaluation. Click here for tips on developing an effective destination marketing plan.
You’re thinking of starting a travel startup. Congratulations! You’re joining the most competitive, saturated market in the startup universe. According to PhoCusWright, 750 travel startups have collectively raised $4.8bn in the last eight years (’05-’13, so that doesn’t even count AirBnb and Uber’s massive raises this year). But hundreds more have failed to raise funding and/or …