Promotional products are all about raising the level of awareness of your brand in your target market. Regardless of the product or industry, we’re all looking to build brand loyalty and find the dream customer or client who loves what you offer and keeps coming back for more. Here’s a question to consider, however: should you take your strategy a step further by building an emotional connection with the consumer and turning brand loyalty into brand affinity?
Continue reading here: http://www.qcalliance.org/2013/10/09/brand-loyalty-and-brand-affinity-whats-the-difference/
Via Maria Cristina Terenzio