International visitor arrivals increased almost 3% in the full-year 2012-13. According to the latest…
ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
Curated by ALBERTO CORRERA
Sempre più aziende di turismo si lanciano nel turismo collaborativo/collettivo, che da alcuni anni sta riscuotendo enorme successo. Il segmento turismo sta vedendo nascere sempre più start up che si basano sul modello condivisione. Questo accade non solo per gli alloggi ma anche per la ristorazione, i trasporti e altre attività relative a questo segmento. Una miriade di ottime idee, alcune delle quali stanno riscuotendo grande successo. In Italia questo segmento non è purtroppo molto noto, ma fa parte a pieno titolo del mondo del turismo e probabilmente ne diventerà uno degli attori principali. Spiace vedere come tra tutte le aziende citate solo Gnammo risulta essere nata in Italia.
Over the last decade, the Chinese tourism industry has been growing constantly. According to Hong Kong-based Giovanni Angelini, Advisor & Consultant at Angelini Hospitality, the huge market is beginning to mature.
The Chinese economic growth is slugging behind compared to the growth rate in the last decade. However, Chinese travel trade is still robust and growing every year. This is because it is supported by investments in new airports, improvement in general infrastructure and logistics as well as improvements in air space management, airlines and ports. Another factor that is boosting the growth of Chinese travel industry is the increased spending power and disposable income of the Chinese people.
A few days ago, Bloom Consulting launched the 2014/2015 Country Brand Ranking Tourism Edition. While the top three positions were maintained by the United States, Spain and Germany, respectively, other countries surged in the ranking such as Hong Kong; jumping nine positions.
Rankings are based on (1) economic performance measured in tourism receipts over the past five years; (2) total online search volume for tourism-related activities and attractions within each country; (3) how accurately a country’s brand strategy reflects what the country has to offer to tourists; and (4) digital content and social media performance.
See the report here: http://bit.ly/CBR2015
Recently the results of two country brand rankings were released, with Australia ranking in the top ten markets on both indexes. GfK - an international research firm - measured 50 nations for its 2014 'Anholt-GfK Nation Brands Index' while international branding firm FutureBrand assessed 75 countries for its 2014-15 'FutureBrand Country Brand Index.' The top 10 countries in each ranking are fairly similar despite the differing methodologies. GfK's NBI measures the image of 50 countries with respect to exports, governance, culture, people, tourism and immigration/investment. In comparison, Future Brand's CBI assesses 75 countries on associations of value system, quality of life, business potential, heritage/culture, tourism and products. GfK's NBI index involved conducting over 20,000 interviews in 20 countries whereas FutureBrand's CBI incorporated quantitative and qualitative data from 2530 opinion-formers and frequent international business or leisure travellers in 17 countries. Click here to view how various countries ranked on both indexes.
Can you guess Instagram's most geotagged travel destination in the world? It’s not Bora Bora's beautiful beaches, nor is it the skyscrapers in New York, or even the Burj in Dubai. It is, in fact, the happiest place on earth. Instagram has revealed the most geotagged destinations for 2014, including the most Instagrammed places in Australia. Click here to take a look at the gallery for the top 10 around the world as well as Australia's top 10.
This article details the future of hotel experiences through the lens of future themes: Think Context, relating to the luxury consumer psychographic; Curate Collectively, examining the rise of next generation travel intermediaries; and Sell Different, discussing how hotel brands require a strong point of view to be successful today. Click here to view a discussion of today's hospitality consumer trends.
UNWTO Global Report on Food Tourism
The Global Report on Food Tourism explores the links between tourism and food, as gastronomy has become a central part of the tourism experience. Food tourism has gained increasing attention over the past years. Tourists are attracted to local produce and many destinations are centring their product development and marketing accordingly. With food so deeply connected to its origin, this focus allows destinations to market themselves as truly unique and appealing to those travellers who look to feel part of their destination through its flavours.
The report analyses the current situation of Food Tourism, through a survey of the UNWTO Affiliate Members as well as the reflections of professionals with extensive experience in international organizations, destination management, tourism companies and the training schools.
#The tradition of putting together a crèche started in the 17th and 18th centuries in several Italian cities, but theNeapolitan presepe is perhaps the most famous all over the world. San Gregorio Armeno street, in the heart of Naples' old town, is filled with tiny artisan workshops making nativity scenes and "terra cotta" figurines.These include Jesus, Madonna, and the shepherds, but also caricatured politicians and entertainment stars. Berlusconi, Obama, and Lady Gaga figured prominently in the past years, Matteo Renzi (the Prime Minister of Italy) this year. The reason is that originally the artisans used the presepe to offer a popular chronicle (and often a critique) of public life in Naples, summarizing major events and exposing its protagonists.