The key to any campaign today is to go viral and ambient campaigns, by nature of their creativity and shock factor, are a good bet for travel organizations looking to make a splash on and offline.
ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
Curated by ALBERTO CORRERA
Sempre più aziende di turismo si lanciano nel turismo collaborativo/collettivo, che da alcuni anni sta riscuotendo enorme successo. Il segmento turismo sta vedendo nascere sempre più start up che si basano sul modello condivisione. Questo accade non solo per gli alloggi ma anche per la ristorazione, i trasporti e altre attività relative a questo segmento. Una miriade di ottime idee, alcune delle quali stanno riscuotendo grande successo. In Italia questo segmento non è purtroppo molto noto, ma fa parte a pieno titolo del mondo del turismo e probabilmente ne diventerà uno degli attori principali. Spiace vedere come tra tutte le aziende citate solo Gnammo risulta essere nata in Italia.
Booking a vacation can call for a substantial amount of advance planning and budgeting for travelers - but today, it doesn't have to. The questions around what drives travelers to book last-minute
trips, and why they make the last-minute travel purchases they do, are changing in many ways. Travel professionals understand these industry-wide changes are underway. What's harder to understand is
why some travelers wait until the 11th hour to book, and how to convince them to convert when they're finally ready.
Vacation rentals and holiday homes have long been a substantial alternative to hotels for European travelers. The market for private accommodation in Europe is significantly larger than in the U.S., and the direct competitive threat for hotels has generally varied depending upon the destination where hotels and alternative lodging compete for travelers.
When the first online travel agency (OTA) emerged on the newly minted World Wide Web in 1994, many travelers shunned it. The prospect of entering a credit card number into an online booking site was foreign and suspicious. Plus, there was no benefit to making trip arrangements on Travelweb.com versus through [...]
#Did you ever wonder why a hotel room search returns identical or near-identical results from all the online travel agencies (OTAs) and metasearch engines? One major reason is that hotels and hotel chains typically have "rate parity" agreements with OTAs: Simply put, hotels agree to give the same price to everyone who asks for a given booking. In some ways, rate parity benefits you; in others, it doesn't. Either way, however, rate parity is under challenge and most industry observers believe it will soon either loosen up or disappear entirely. And that, in turn, will have a big impact on how you shop for hotel accommodations. Currently, the center of the challenge is in Europe, but whatever happens in Europe will almost certainly cross the Atlantic, and vice versa.
Wat vinden jullie hiervan? De nieuwe posters uit de marketingcampagne van de regio Toscane, een campagne die is opgezet om het binnenlandse en internationale toerisme te bevorderen. Divina Toscana of Divine Tuscany is de slogan, geïnspireerd op Dante Alighieri’s Divina Commedia, na de Bijbel het meest gelezen boek in de wereld.
This article details the areas in which businesses should focus their social media efforts in 2015, from advocacy to content to paid social.