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The Destination Marketing Organization Model is Broken. Here's Why.

The Destination Marketing Organization Model is Broken. Here's Why. | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it
Digital, social media and rise of the individual travelers who want to do it all themselves means DMOs, the traditional tourism marketing bodies, have to either adapt fast, be nimble and be smart in digital, or continue to see their relevance for...
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