ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
Curated by ALBERTO CORRERA
Sempre più aziende di turismo si lanciano nel turismo collaborativo/collettivo, che da alcuni anni sta riscuotendo enorme successo. Il segmento turismo sta vedendo nascere sempre più start up che si basano sul modello condivisione. Questo accade non solo per gli alloggi ma anche per la ristorazione, i trasporti e altre attività relative a questo segmento. Una miriade di ottime idee, alcune delle quali stanno riscuotendo grande successo. In Italia questo segmento non è purtroppo molto noto, ma fa parte a pieno titolo del mondo del turismo e probabilmente ne diventerà uno degli attori principali. Spiace vedere come tra tutte le aziende citate solo Gnammo risulta essere nata in Italia.
Should the hospitality industry be utilizing YouTube?
With more and more people using digital media to find out about entertainment, restaurants and other hospitality based businesses, YouTube provides another inexpensive outlet that can reach vast numbers of potential customers 24 hour
Experiential travellers are those with a desire to escape outdoors without the pressure of an unexpected interruption due to a connected device. Travel and outdoor marketing specialists MERCURYcsc surveyed a panel of more than 1,000 experience seekers to discover what a holiday means in today's connected world. It found that the experiential traveller takes on average, five leisure trips per year, and are well-educated risk takers who avoid homogenised experiences at all costs. Those surveyed are much more likely to take all of their annual leave; while 40% of Americans had unused leave last year, 72% of customers of travel and adventure brands managed to take all of their days. Travel marketers looking to appeal to the needs of this demographic should create their own strategies to appeal to this outdoor demographic's love/hate relationship with technology and connectivity while also promoting what makes a destination, tour or adventure so memorable for a getaway.
Entre fantasmes et réalités, dangers et opportunités, la ville connectée va d’ici une vingtaine d’années profondément modifier nos usages et les modèles économiques. Alexander Damisch, Senior Director of Internet of Things chez Wind River, propose à TOM une esquisse de ce qui nous attend.
Manca la valorizzazione degli elementi attrattivi, non c'è integrazione dei servizi sul territorio e sono scarse le infrastrutture, l'Italia non è cioè in grado di proporre ai turisti stranieri un’offerta ampia per allungare i pernottamenti e...
The arts and culture are the third most popular attraction in Australia for international tourists, only behind shopping and visiting the beach, according to new research by the Australia Council for the Arts. The study has revealed that 38% of overseas visitors to Australia in 2013 did at least one arts activity during their stay, compared with 76% who went shopping and 61% who hit the beach. 14% visited casinos and 6% attended organised sporting events. International arts tourism grew by 10% between 2011-12 and 2013-14 and now represents 19% of the market, with 2.4 million visitors. It reveals an extremely high participation - 94% - among Australians in cultural pursuits, with reading the most popular pastime. Click here to read the full report.
More than 150 senior business leaders, policy makers, and travel industry experts, gathered in Madrid yesterday to discuss the future of the travel industry. The sessions of the conference, titled 'The Future of Travel', explored issues such as the future of seamless travel; investment in travel and hospitality; social media and the traveller of the future; and leveraging the advantages of technology.
When it comes time to book accommodations, travelers don't let ratings and reviews pass them by. Travel accommodation owners have taken note of this behavior, and with optimism about business profitability generally high, they're planning to invest those extra dollars in online reputation management.