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Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds

Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it
Ease of use should indeed increase conversions, but it's difficult to compare the complexity of dealing with apartment hosts on Airbnb with simply completing a hotel booking from one brand on Hilton.com.

Via Luis Costa, Olivier P. Soares
ALBERTO CORRERA's insight:

da skift.com

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Olivier P. Soares's curator insight, June 27, 2013 7:25 AM

Estudo muito interessante acerca da usabilidade de sites de viagens, quais os critérios e métricas relevantes (inclui pdf). 

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