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#turismo The emerging retail experience in the age of the connected traveler

#turismo The emerging retail experience in the age of the connected traveler | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it

The internet is all about cats… or at least that’s what some people seem to think. In the past year we have seen the re-emergence of theories claiming that the internet and the social networking revolution of recent years was just a bubble of little importance fuelled by the novelty of these new media. Thankfully however, both empirical data and direct observation of consumer behaviour have proven that this “social revolution” is here to stay.

The reason behind the success of social networks however may not be the one that most people expect. While it is true that they are innovative communication channels, the real key to their success lies not in the technology but in the human nature. 

ALBERTO CORRERA's insight:

articolo desunto da simpliflying.com -

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