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Brands that ignore social media risk losing customers, respect, says study

Brands that ignore social media risk losing customers, respect, says study | ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA | Scoop.it

Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.

 

More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.

 

Read full article: http://www.mediabistro.com/alltwitter/social-business-customers_b28765


Via Maria Cristina Terenzio, Tourism Australia Global Insights, Gilberto Del Pizzo
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