ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
Curated by ALBERTO CORRERA
Sempre più aziende di turismo si lanciano nel turismo collaborativo/collettivo, che da alcuni anni sta riscuotendo enorme successo. Il segmento turismo sta vedendo nascere sempre più start up che si basano sul modello condivisione. Questo accade non solo per gli alloggi ma anche per la ristorazione, i trasporti e altre attività relative a questo segmento. Una miriade di ottime idee, alcune delle quali stanno riscuotendo grande successo. In Italia questo segmento non è purtroppo molto noto, ma fa parte a pieno titolo del mondo del turismo e probabilmente ne diventerà uno degli attori principali. Spiace vedere come tra tutte le aziende citate solo Gnammo risulta essere nata in Italia.
More than 150 senior business leaders, policy makers, and travel industry experts, gathered in Madrid yesterday to discuss the future of the travel industry. The sessions of the conference, titled 'The Future of Travel', explored issues such as the future of seamless travel; investment in travel and hospitality; social media and the traveller of the future; and leveraging the advantages of technology.
When it comes time to book accommodations, travelers don't let ratings and reviews pass them by. Travel accommodation owners have taken note of this behavior, and with optimism about business profitability generally high, they're planning to invest those extra dollars in online reputation management.
Le digital occupe une place prépondérante dans les stratégies de communication mises en place par les marques. Ce canal de communication a pris une dimension sociétale qui modifie complètement les usages et comportements des consommateurs, des institutions et de toutes les parties prenantes de la vie économique et politique. Bien plus flexible et interactif que les médias classiques, Internet offre de nombreuses opportunités aux entreprises qui veulent toucher leurs différentes cibles de façon p
Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads. Rather than one image sitting in the standard Instagram scroll, small buttons will appear below ads with multiple images. Users can then swipe to experience the other images, with a final screen featuring a call-to-action that promises to create an actual conversion funnel for advertising on the visual photography medium that is Instagram. The company says it is trying to replicate the feeling of a multi-page magazine spread with the inherent tracking advantages that a digital experience provides. The viability of these units for travel greatly depends on the cost, which is dependent on engagement. If the conversions are low, then the unit, may not be financially viable for travel marketing. Read more on the Instagram business blog.
The travel sharing economy is host to some of the world’s most famous peer-to-peer brands like Airbnb and Uber. Benefiting from technological disruption, rapid urbanisation, Generation Y’s influence and smartphone proliferation, the sharing economy has taken the travel and tourism industry by storm, tapping into the consumer zeitgeist for sustainable, authentic and local services when it comes to lodging, transport, activities, dining and finance, amongst others. It’s a love-hate relationship as consumers enjoy the convenience and price of renting from peers, whilst travel players have been caught on the back-foot by the speed of change. Faced with legislative challenges, the future of the sharing economy remains uncertain, however, Euromonitor International expects travel and retail heavyweights to enter the fray and add to the sector’s legitimacy.
D’autres l’envieraient sans doute. La préoccupation principale de Frédéric Mazzella est la croissance ultrarapide de son entreprise Blablacar. Avec 10 millions de membres, des ambitions en Russie, en Inde, et plus de 200 employés, il est allé chercher des conseils jusqu’en Silicon Valley. Le jeune PDD nous partage quelques-unes de ses méthodes innovantes.
Technology businesses have a genius for inflicting indignities on us and spinning them as virtues. When they don’t want to respect copyright, they talk about the ‘democratisation of content’. When they want to truffle through our contact lists and browsing histories, they talk about ‘openness’ and ‘personalisation’. A hundred years ago, when a widow had to take in lodgers to pay the bills, it was called misfortune. Today, when an underemployed photographer has to rent out a room in his house or turn his car into a taxi, it’s called the ‘sharing economy’. First Google took his job. Now Airbnb wants his house. Next they’ll be after his pets.