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ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
Curated by ALBERTO CORRERA
Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.
Customer experience and continued engagement have always been a pre-requisite in the global airline industry. While in the past, airlines have accomplished customer delight through loyalty programs, the digitally connected world today presents manifold opportunities to maximise customer so-called "lifetime value." With a maze of online and offline touch points and personalised experiences that customers have grown to expect, customer delight has taken on a whole new meaning and hence the need for a renewed cross-channel marketing strategy with data at the crux. This article lists five things to remember about cross-channel marketing for airlines:
Retail experts confirm fashion and tourism are vital for Australian retailers with 27% of Australians travelling interstate to shop.
Key insights include:
Loyalty used to be simple - a guest stays, they get points, you give them a room upgrade or a free breakfast. Not any more, says Revinate. Guest expectations are changing and generic loyalty perks are no longer enough to impress and retain your best customers. Of the 238 million US companies who are members of a hotel loyalty brand, only 44% are considered active members, according to Sabre's report, 'Traveller Loyalty and the Modern Brand.' 50% of a loyalty program member's annual spend is not with his or her preferred brand, and 30% of members are at risk of switching programs entirely. It's not that the idea of loyalty programs is dead - more than 83% of loyalty program members believe they should be rewarded for loyalty - it's that the experience falls short. 71% say they receive irrelevant perks from their preferred brands. So the problem isn't that consumers are disenchanted with the concept of loyalty, but that consumer expectations have changed. Hotels need to rethink what loyalty means to the modern-day traveller. Click here for more information.
The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation. Currently the travel industry’s most influential customer, Millennials are becoming more and more responsible for changing the way that we travel. With 49% of Millennials planning as well as booking trips on their smartphones, apps that deliver reviews, last-minute discounts and flight statuses are influencing the when, where and how aspects of travel like never before. And with 40% of Millennials likely to share a travel experience on social media during their trip, and 34% likely to voice trip details after their return, delivering first-rate service and experiences are more important than ever — and both big brands and startups are paying attention.
In the south of Italy there is an enchanted city, which has maintained through the centuries its ancient spirit and has recently been elected 2019 European Capital of Culture. This city is Matera, located in the heart of Basilicata. Swide gives you 10 good reasons why you absolutely have to go.[...]
Naples is the third largest city in Italy, covering an area of 117.27 sq km. The city has significance historical value, known as Neapolis in ancient Rome. The city has also been listed by the UNESCO as a World Heritage site due to the course of its long history. The city has also one of the busiest ports on the Mediterranean Sea.
Naples has been a major cultural hub, and had a great deal of influence during the Renaissance Enlightenment era. The city has been home to several artists in past, and is often reflected in the architecture and museums of the city. Naples is definitely an ideal spot for those who are interested in history and arts alike.
Here’s a list of never missed things on holidays in Naples, Italy.
"A new survey released today by Chase Card Services reveals that millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%). Furthermore, the survey shows millennial travelers are more likely to say it’s a ‘deal breaker’ if a hotel is not near public transportation (19%)."
"A landmark Cornell University study has compiled and analyzed industry-wide data to develop sustainability benchmarks for hotels in 30 geographic areas in China, the United Kingdom, and the United States. Using these benchmarks, hotels in and near these 30 locations can see how they stack up against their peers. With data contributed by nine global hotel companies, the benchmark data collection and analysis effort focuses on two key components of sustainability: energy usage and carbon emissions. The report, "Hotel Sustainability Benchmarking," by Howard G. Chong and Eric E. Ricaurte, is available at no charge from the Cornell Center for Hospitality Research (CHR) and the Cornell Center for Real Estate and Finance (CREF)."
"Travel marketers take note: Americans are tired of worrying about the recession and are ready for a vacation, according to Mintel.
Mintel’s annual comparative audit report, American Lifestyles 2014, suggests that renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it has been in years.
Over the course of one year, the share who say they spend extra money on vacations nearly doubled. This is the greatest gain for any one area of consumer spending and is a sign of improved finances -- or at least optimism since, when money is tight vacations are often one of the first discretionary areas to be cut from the budget."