ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
TOURISM EXECUTIVES IN ITALY "Le ultime news del mondo del turismo in Italia e nel mondo"
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Loyalty used to be simple - a guest stays, they get points, you give them a room upgrade or a free breakfast. Not any more, says Revinate. Guest expectations are changing and generic loyalty perks are no longer enough to impress and retain your best customers. Of the 238 million US companies who are members of a hotel loyalty brand, only 44% are considered active members, according to Sabre's report, 'Traveller Loyalty and the Modern Brand.' 50% of a loyalty program member's annual spend is not with his or her preferred brand, and 30% of members are at risk of switching programs entirely. It's not that the idea of loyalty programs is dead - more than 83% of loyalty program members believe they should be rewarded for loyalty - it's that the experience falls short. 71% say they receive irrelevant perks from their preferred brands. So the problem isn't that consumers are disenchanted with the concept of loyalty, but that consumer expectations have changed. Hotels need to rethink what loyalty means to the modern-day traveller. Click here for more information.
The Millennial generation's demands have cracked open the travel industry, making room for upstarts and incredible innovation. Currently the travel industry’s most influential customer, Millennials are becoming more and more responsible for changing the way that we travel. With 49% of Millennials planning as well as booking trips on their smartphones, apps that deliver reviews, last-minute discounts and flight statuses are influencing the when, where and how aspects of travel like never before. And with 40% of Millennials likely to share a travel experience on social media during their trip, and 34% likely to voice trip details after their return, delivering first-rate service and experiences are more important than ever — and both big brands and startups are paying attention.
In the south of Italy there is an enchanted city, which has maintained through the centuries its ancient spirit and has recently been elected 2019 European Capital of Culture. This city is Matera, located in the heart of Basilicata. Swide gives you 10 good reasons why you absolutely have to go.[...]
Naples is the third largest city in Italy, covering an area of 117.27 sq km. The city has significance historical value, known as Neapolis in ancient Rome. The city has also been listed by the UNESCO as a World Heritage site due to the course of its long history. The city has also one of the busiest ports on the Mediterranean Sea.
Naples has been a major cultural hub, and had a great deal of influence during the Renaissance Enlightenment era. The city has been home to several artists in past, and is often reflected in the architecture and museums of the city. Naples is definitely an ideal spot for those who are interested in history and arts alike.
Here’s a list of never missed things on holidays in Naples, Italy.
"A new survey released today by Chase Card Services reveals that millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%). Furthermore, the survey shows millennial travelers are more likely to say it’s a ‘deal breaker’ if a hotel is not near public transportation (19%)."
"A landmark Cornell University study has compiled and analyzed industry-wide data to develop sustainability benchmarks for hotels in 30 geographic areas in China, the United Kingdom, and the United States. Using these benchmarks, hotels in and near these 30 locations can see how they stack up against their peers. With data contributed by nine global hotel companies, the benchmark data collection and analysis effort focuses on two key components of sustainability: energy usage and carbon emissions. The report, "Hotel Sustainability Benchmarking," by Howard G. Chong and Eric E. Ricaurte, is available at no charge from the Cornell Center for Hospitality Research (CHR) and the Cornell Center for Real Estate and Finance (CREF)."
"Travel marketers take note: Americans are tired of worrying about the recession and are ready for a vacation, according to Mintel.
Mintel’s annual comparative audit report, American Lifestyles 2014, suggests that renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it has been in years.
Over the course of one year, the share who say they spend extra money on vacations nearly doubled. This is the greatest gain for any one area of consumer spending and is a sign of improved finances -- or at least optimism since, when money is tight vacations are often one of the first discretionary areas to be cut from the budget."
"Australian tourists tend to consider South-Pacific destinations as largely similar, notes Dr Stephen Pratt of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University in a recently published research article. Destinations, he shows, are broadly substitutable for each other. Yet there is sufficient scope to enhance the attractiveness of less well-known islands to this, the region’s largest tourist group. Dr Pratt assesses Australian tourist perceptions of similarities and differences among four South-Pacific destinations, and argues that marketing organisations need to strike a balance between promoting the region as a homogeneous whole and highlighting the distinct attractions of particular destinations."
It’s rare to see a mobile usage survey that’s based on a representative sample of global travelers, but the annual SITA/Air Transport World Passenger IT Trends Survey is precisely that — a statistically valid representation of the 299 million passengers who pass through the world’s half-dozen largest airports.
This year’s survey finds that airlines and airports still aren’t seeing a payoff in mobile services. Three out of every four passengers carry a smartphone, yet fewer than 5% of them use mobile devices to access check-in, booking, and other air travel services, says SITA (Societe Internationale de Telecommunications Aeronautiques), the industry consortium.
Airlines and airports might be better off investing in information services via mobile devices, given that 63% of global travelers say they would use their mobile for flight search and 58% to check flight status.
Australians are the second-heaviest spenders on overseas travel, according to a new study.
The Visa Global Travel Intentions Study 2013 reveals that Aussie travellers are second only to those from Saudi Arabia when it comes to holiday spending.
We cough up an average of $A4265 on each trip, the study has found.
That's roughly twice what travellers from the Asia Pacific spend ($A1980), and far above the global average ($A2475).
Saudi Arabians spend the most when travelling abroad, with an average of $A6905 per trip. In third spot are Chinese travellers, spending approximately $A3961.
The first Boeing 787 Dreamliner to enter commercial service on a route to Australia lands today courtesy of Air India, as the airline uses the fuel-efficient aircraft to open up new routes.
Air India's return has been a long time coming but the direct service to the subcontinent has been roundly welcomed by airports and the tourism industry.
Both see India, with its burgeoning population and rising middle class, as a key growth market, and the 12-hour daily Delhi-Sydney-Melbourne route is set to knock about eight hours off the indirect routes now on offer.
Eugenio Agnello: Il team di Google Maps ha sviluppato i dati relativi alle ricerche effettuate da utenti che dovevano organizzare le proprie vacanze in alcuni paesi dell'emisfero settentrionale.
Per fare questo, il team ha esaminato l'attività di ricerca su maps.google.com in USA, Canada, Messico, Francia, Gran Bretagna, Italia, Paesi Bassi e India, tra la fine di Maggio e l'inizio di Settembre 2012.
Per ogni paese una classifica delle parole e dei luoghi di interesse più cercati su Google Maps. Questo darebbe un senso di come la gente di tutto il mondo hanno speso le loro estati.
Un estratto della ricerca:
Ricerche popolari per l’Italia su Google Maps.
1. Ristorante Trattoria
Ricerche più popolari di brand territoriali:
3. Cinque Terre
7. Torre Guaceto
10. Piazza navona
In quale posizione si trova la ricerca “spiaggia” nelle classifica di ogni paese:
1.Canada e Spagna
3.Usa e Paesi Bassi (Olanda)
Slide, visualizzazione ottimale: http://slidesha.re/Pqa9P5
Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.
The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this.
Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal.
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Eccoci qua, - una sbirciatina a come i contenuti delle destinazioni, social media e le stesse comunicazioni cambieranno nei prossimi anni, grazie a Google
Rivelati ora i misteriosi progetti di GoogleX lab. Il Project Glass coniuga il mondo digitale con la spettacolarità del mondo reale
Questa nuova tecnologia avrà un impatto enorme sul modo di viaggiare, per le prossime generazioni
Eccovi una clip realizzata da Google