Tourism Research Australia has released the findings of a study undertaken on behalf of Tourism Australia to better understand high-spending Asian leisure visitors. Using data from the International Visitor Survey, the study compares 10 Asian markets to reveal unique attributes of Asian high spenders. The study highlights that the Asian high-spender market has changed dramatically in recent years and is now dominated by China. China’s share of total Asian high-spender leisure expenditure in Australia increased from 10% to 32% between 2005 and 2013. Click here to download the report.
Via Tourism Australia