Portability is Key as Tablet Ownership Climbs Toward 1 Billion
Perhaps most obviously, tablets have become exceptionally popular due to their portability. In the developed world, they have become mainstays along side the smartphone and the laptop, Forrerster reported in its Global Business and Consumer Tablet Forecast Update, 2013 to 2017 report. By 2017, there will be nearly 1 billion tablets owned worldwide, Forrester reported, up from 380 million predicted in 2013.
Because tablets are so portable, consumers use them for gaming, streaming media, social media and interacting with rich media from a variety of locations (above image). In the workplace, PCs still rule at the desk, but tablets now rival smartphones in terms of mobility (conference room, lunch, etc).