Collective Intelligence & Distance Learning
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Collective Intelligence & Distance Learning
Collective intelligence is a shared or group intelligence involving knowledge creation and flow. Pooled brainpower emerges from the collaboration and learning actions of a community of connected individuals empowered by social media, participatory tools, and mobile platforms.
Curated by Huey O'Brien
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Pinterest Targets Casual Visitors With New “Pinterest For Teachers” Site, May Add More Content Hubs In Future

Pinterest Targets Casual Visitors With New “Pinterest For Teachers” Site, May Add More Content Hubs In Future | Collective Intelligence & Distance Learning | Scoop.it

Pinterest has launched what may be the first of several official “hubs” featuring content targeting a particular segment of its user base, with today’s debut of a new “Pinterest for Teachers” site at pinterest.com/teachers. Obviously timed to coincide with the back-to-school rush and news cycle, the company tells us that the new hub will also serve as something of a test to see if it makes more sense to continue down this path in the future, with more hubs devoted to other interests or groups.

 

The Teachers hub was actually launched a few weeks ago, and grew to 1,300 users ahead of any public announcement or promotion – like today’s company blog post about the new section.

 

Here, Pinterest explains that it teamed up to work with Edutopia, an online resource for educators, to build out content for the hub, which at launch offers 19 boards, including those focused on preschool and elementary school teachers (grades K-6), as well as topic-based boards on subjects like art, science, math, and other things teachers would finding interesting, ranging from classroom decor to recommended blogs. Each board is being maintained by a Pinterest user who’s also a teacher, most of whom also have their own educational websites or blogs, too. The Teachers hub will later expand to cover more areas and grades in the future, the company notes.

 

In addition to the fact that it’s simply that time of year for a back-to-school marketing push, Pinterest also adds that a teacher-focused board makes sense for the site because it has developed a large community of teachers using its service for tips and tricks, lesson plans, craft and activity ideas, and more. Edutopia cites Pinterest as one of the top five professional websites for teachers, and Pinterest today sees over 500,000 education-related pins added to its service daily.

 

But the hub’s launch follows several other recent pushes into content recommendations by Pinterest, including the debut of pin and board recommendations, first announced in late July. The company switched on an opt-out mechanism (“do not track”) at the same time – a hint of how deeply it plans to tap into user data in order to personalize the service. And at the end of last month, those same pin suggestions started showing up on mobile as well.

 

That being said, the Pinterest for Teachers hub is not going to be a part of any sort of personalization efforts right now, but rather will serve as a starting off point for people coming to the site for the first time, possibly wondering what it’s all about. They may be looking for recommendations like which people to follow, or they may just want to more browse around for inspiration. The hope is that by offering users the hub as a starting off point (you can click around its pages without needing an account), those more casual visitors will eventually convert and create boards of their own, we’re told.

 

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The next move in enterprise social is enterprise scrapbooks

The next move in enterprise social is enterprise scrapbooks | Collective Intelligence & Distance Learning | Scoop.it

We’ve watched so many ideas move from the consumer world to the workplace in the past several years. Search, iPhones, apps, and social networks have all become standard in the enterprise. The consumerization of IT has had a major impact on the the working world and there’s no reason to believe it is over. So where does it go next?

 

Scrapbooks

 

Here’s one likely direction…social ‘scrapbooks’ are already an established way to discover and display a consumer’s interests in digital format. Users can find others who share their passions and can give and take content that builds out each others’ boards.  This ‘pinboard’ model has proven immensely popular in a short time and now 10′s of millions of consumers are users. Pinterest is a well-known example, but there are others like PinchIt that take a geographic approach to digital scrapbooks. This is a rapid growth area that will be interesting to see develop.

 

And it makes sense. There’s something very satisfying about being ‘represented’ by the things we are passionate about. Go to any tech company, or any company for that matter, and notice the creativity applied just to the cubicle as people strive to personalize even their own workspace. Using a digital scrapbook is a logical next step.

 

Talking to PinchIt cofounder Aneel Ranadive, he says, “In the consumer space, we’ve created a product that provides for social scrapbooking. It allows people to discover and collect things they’re interested in. We see that the same rules apply to the enterprise where employees discover and capture relevant details about their company, their customers and their work through an interface that’s very easy to pick up. This is a content collaboration tool that is fun to use and helps people to be more productive than traditional platforms.”

 

It’s a different thing

 

When asked if this idea competes with other social media tools, Ranadive points out that, “Enterprise social networking tools are great for ongoing communication. We offer content collaboration and discovery via the scrapbook. It’s a different thing.” In the same way that Pinchit organizes consumers around cities, their product allows organizations to align around geographies or functions. Where it gets especially interesting is the gamification that PinchIt uses that allows the users with the most influence to be branded as a “tastemaker”. The same concept applies to the working world but with other terms to describe the most influential workers., like “dealmaker”.

And it doesn’t stop with the pinboard. By using search, workers can find other employees that share the same interest, whether that be a technology, work function, customer, product or project.

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