One week after Wikipedia launched its HTML5 video player, its for-profit counterpart Wikia has released its very own new multimedia streaming player, and a slew of content syndication deals.
Just to recap, while Wikipedia is the non-profit, crowdsourced encyclopedia; Wikia is his Web-hosting service for crowdsourced wikis, free for readers and editors, but funded by advertising to make money.
Now, Wikia is unveiling a new Lightbox multimedia player for the site’s 50-million-plus monthly global visitors. The new Wikia player will feature nearly 100,000 videos and 14 million photos, including content from its new syndication partners AnyClip, IDG, IGN, RealGravity, and ScreenPlay. This will give users access to 5,000 hours of premium content.
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Wikia’s strategic launch is consistent with the general trend across the online media sphere, with video playing a far more prominent role. “The new video library, and Lightbox player will amplify Wikia’s naturally strong community creation and curation activities by enabling the assembly and packaging of user created and premium photo and video content in one place,” says Wikia CEO, Craig Palmer. “This also gives us the opportunity to bring our users the best professional video content available on the Web. Like the recent redesign of our Home Page and Hubs, these efforts will make it easier to showcase the passionate pursuit of knowledge through collaborative storytelling.”
Through the new Lightbox player, Wikia users can stream trailers, previews, clips and studio videos at up to 1080p (HD) quality. They can also curate professional, licensed content for integration with original wiki content. During its beta phase, the Lightbox player offered multimedia collections on wikis such as Shrek, Mortal Kombat, Hunger Games and Lord of the Rings. It’s now available to all 250,000+ Wikia communities across its video game, entertainment and lifestyle categories.
The interactive player can be triggered from any photo or video thumbnail, or users can navigate directly to the collection of videos on a given wiki by selecting the standalone video collection page in the navigation bar. Interestingly, users will soon be able to embed these videos on their own websites, which will be a huge development given the network effect this will help create.