Over the last year, Box has been ramping up its efforts to bring its cloud storage platform into new verticals. That began in April, when the seven-year-old company began making a major push to bring its cloud collaboration and storage tools to the healthcare industry, which, given the mayhem around the launch of the new healthcare exchanges, seems like it couldn’t have come at a better time.
Behind a roster of healthcare partners, HIPAA compliance and an equity investment in drchrono — a doctor-facing EHR platform built specifically for the iPad — Box has been looking to leverage its cloud collaboration platform and growing ecosystem of mobile apps to give doctors and healthcare providers a better way to do business.
Said another way, Box’s real mission is to become the glue that can help stick a fragmented industry back together. As an increasing number of doctors adopt mobile devices and Obamacare forces the market to move toward a digital future, the lack of interoperability between care providers, businesses and patients has become increasingly apparent.
Through its new secure cloud collaboration platform, Box wants to help medical teams access health information from a secure, connected cloud. What’s key is that, with Box’s scalability, collaboration and data sharing between doctors and nurses can happen anywhere, which also has the added benefit of removing the fax machine and paper trail from healthcare.
“What we’re really going after is the unstructured data in healthcare,” says Google Health founder and Box's new Managing Director of Healthcare and Life Sciences -- Missy Krasner. “Box can help secure, store and share all those images, video, documents and forms that tend to get lost in the archaic infrastructure and workflow that prevails in healthcare today.”