The Question and answer social network Quora has launched a blog service that it hopes will allow more users to share in-depth knowledge about topics that they’re passionate about. The company believes that knowledge sharing has typically been about the writing and what it hopes to achieve is help alleviate the struggle some have about finding an audience. With this news, the company is also launching a new feature for its Quora for iPhone app: rich-text editing, which it will be launching “soon.”
When someone posts a question on Quora, it’s usually one that’s treated professionally by the community. Sure, there are funny ones such as “how can you lay siege to the Magic Kingdom?”, but for the most part the questions are responded in a courteous and lengthy answer — not something one would typically see within the comments section of a blog. And for the most active contributors/writers, the views can be quite enormous. In the span of a year, most writers receive between 300,000 to 400,000 views while the most active writers receive up to 1 million views.
But while people choose to share individual questions, there are often times when some may want to further promote their expertise in a particular topic or industry and with the introduction of blogs on Quora, this could give them the opportunity to thrust them into the spotlight of being a Subject Matter Expert. Building an audience on the Web is a tough and time-intensive thing for anyone, but with Quora, the company says that a blog can be created, assigned to one of the 300,000 topics available, and instantly be seen by thousands of users who could engage with it in some manner, be it sharing on Facebook and Twitter, promoting it, or commenting.