Enterprise 2.0 enables many opportunities for companies and organizations. Relevant information can be quickly and globally distributed to all employees. Information, knowledge and networking take place on a single platform which all employees have access to. Employees, partners and customers can work together; start networking and exchange ideas within and outside the company. Modern structures are highly motivating for employees; it can boost creativity and innovation and transform the whole enterprise into a more agile one.
In order to unleash the potential of Enterprise 2.0 for companies and organizations, a brief look at the four main elements of Enterprise 2.0 is worth: Communication, information, networking and collaboration.
Communication is essential for success. If employees generate ideas, thoughts and opinions, companies can gain moods and opinions very fast. Enterprise 2.0 services with comment functions require an open communication culture. The so called “social pressure” sets the necessary framework for an internal corporate network. Applications for file sharing, and personal profiles with contact details enriches the corporate communication options
More information thanks to networks. The intuitive design of Enterprise 2.0 services enables different networks in any company and organization. These networks are made for different departments, groups or teams. Networks are also evolving for coworking spaces or seminar groups in schools, colleges and universities. Thus, it´s automatically controlled who gets which information. By #topics such information can be automatically clustered to an ever growing knowledge base.
Based on the principles of social networks, Enterprise 2.0 provides the ability to maintain personal profiles, individual networks and operate smaller networks for special or temporary topics or team work. The social web is made for employees who share expertise, information and opinions with colleagues – as well as with customers and partners in external networks. Employees and their know-how can be searched and found in an innovative way like traditional hierarchical structures would not do so.
Through proactive collaboration in the Enterprise 2.0, collaboration with maximum freedom across departments, locations and companies is possible. Internal corporate networks and an expert search engage people to work together, share knowledge and experiences. Basis for planning and implementing appropriate tools and processes is the question, whether a company or organization wants to remain competitive in the future.