Today, there’s a long list of apps and services that sit at the intersection of fitness and mobile technology and leverage everything from social dynamics and behavioral economics to Quanitifed Self-inspired tracking to motivate us to be more active and drop a few pounds. There’s Lift, Nike+, Basis, RunKeeper, Runtastic, Fitocracy, Endomondo and MyFitnessPal — the list goes on and on.
Rather than simply adding another me-too product to an already-crowded space, two former Microsoft product managers launched Cody earlier this year to offer an experience they think has been missing from the world of mobile fitness. Co-founders Pejman Pour-Moezzi and Paul Javid tell us that the majority of fitness apps today tend to cater to hardcore fitness enthusiasts, who get a lot of mileage out of wearable gadgets and obsessive data-tracking.
By nature, many of these products revolve around activities where GPS and accelerometer-based tracking and metrics really come in handy, like running and cycling. Of course, not everyone wants to track every second of their day or exercise routine, is wearing a Fuel Band (or some alternative thereof) or is an avid runner.
Instead of targeting hardcore Quantified Selfers or focusing on running, Cody is going after casual fitness enthusiasts by emphasizing sharing rather than tracking and by building an experience that’s more reminiscent of Instagram and Vine than RunKeeper and Nike+. On Cody, users can add photos, videos, tag their location and leave status updates — actions aimed at making it easy to share the story of their daily fitness routines, rather than the metrics.