BodeTree launched early last year to help small business owners better understand and make sense of their financial data. The startup has been attempting to make the absurdly tedious world of financial software fun, or at least less crappy, pitching itself as a “financial tool for people who hate finance.” BodeTree syncs with QuickBooks for data importing, but differentiates itself from similar tools by providing SMB owners with a realtime dashboard-style view of their financials (plus reporting and analysis), rather than being just another payments and invoicing app.
By providing the mainstream with a simple way to convert raw financial data into actionable insight, Co-founder and CEO Chris Myers believes that BodeTree has the potential to add value by acting as an educational resource for small business. Across the board, small business owners are eager to better understand their company’s strengths and weaknesses and learn how to better identify and utilize their levers of growth, but the options remain limited. So today, the startup is going beyond the metrics and analytics with the launch of BodeTree University — an education platform dedicated to small business owners and entrepreneurs.
The new platform aims to bring an extended classroom experience to BodeTree through open education, allowing small business owners to access educational videos on topics that range from accounting and finance to strategy and technology. The platform offers both introductory and master-level content, so users can brush up on 101-level skills or dig into more advanced content in a collaborative online class environment where they can learn directly from experts and engage in discussions.
The biggest differentiator between the new platform and other educational sites, is that it focuses on providing direct, personal access to thought leaders and experts from the Fortune 500 world and “will always be free.” Users can attend a live class taught by a respected marketing executive and connect with them immediately afterward, or peruse through the platform’s curated list of biz resources and book reviews, videos and blogs.